Superior Plus Energy Services Introduces Innovative Refer A Friend Program

Share Article

Email, social media- based customer portal - an industry first-enables generous referral rewards for customers and their referred friends

Superior Plus Energy Services, (“Superior”), a Rochester, NY based industry - leading supplier of delivered residential fuels and home comfort services in the Northeast and Mid Atlantic regions of the United States, and Rewardstream Inc., a Vancouver, BC-based referral software solutions provider to customers in thirty nine countries today announced the launch of Superior Plus Energy’s new “Refer-a-Friend” customer portal, which rewards both existing customers and friends they refer when those friends select Superior as their home heating oil or propane provider. Customers (referrers) whose referred friends (referees) sign up for heating fuel or a service plan provided by Superior Plus Energy Services or its subsidiaries, each automatically earn account credits on their personal accounts, up to $500 per calendar year.

“In a highly commoditized industry, it’s simply not enough to win business solely on price,” said Superior Plus Energy Services President Keith Wrisley, “you also need to be easier and more enjoyable to do business with, and you need to recognize the customers who advocate on your behalf. Our research shows that our customers, especially propane users, are more likely to recommend us when compared to the customers of our competitors. This program is a reflection of our commitment to maintaining that relationship with those whom we serve,” he added.

Nearly 20% of Superior’s customers interact with the firm through the Company’s recently expanded online self-service portal, My Home Heat Account - nearly double the number from two years ago. To support their customer’s growing preference to engage the company online, Superior’s Refer-a-Friend portal, hosted on Rewardstream’s Spark Referral platform, was introduced to reward loyal customers who recommend Superior’s services to friends and family directly through the user’s email address book, LinkedIn, Twitter and/or Facebook contacts. Both parties, who must register their account number on the site, each receive a $10, $25 or $50 account credit, depending on the product or service purchased. The more customers referred, the greater the credit added to their accounts. Details of the program can be found at

“Our goal is to help our clients acquire new customers through referrals from existing, loyal customers,” said James Christensen, CEO at RewardStream. “We are truly excited to be working with Superior Plus Energy Services, an innovative industry leader in the retail energy sector.”

About Superior Plus Energy Services

Superior Plus Energy Services is a leading supplier of quality energy products, including propane, heating oil, gasoline and diesel, as well as kerosene, electricity and natural gas in select markets. Since 1922, Superior Plus has served residential, commercial, industrial, government, transportation and agricultural customers in the northeast and mid Atlantic regions. The company, which also operates as Griffith Energy and Burnwell Gas in upstate New York, also installs and services heating and air conditioning equipment. Superior Plus Energy Services is a wholly owned subsidiary of Superior Plus Corp (Trading Symbol: SPB on TSX). For more information visit

About RewardStream

RewardStream was founded in 1999 and is a leading provider of referral software solutions, operating in 39 countries globally. The company’s core focus is helping businesses grow their revenues by turning customer recommendations into a channel for acquiring new customers. RewardStream’s software has been used to acquire millions of new customers for some of the world’s largest brands. For more information about RewardStream, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kevin P Gorman, Marketing Director

Brent Wilker