New York, NY (PRWEB) February 19, 2014
The Montefalco Consortium announces the 3rd annual ‘Sagrantino Month’ at Eataly to be held this March. The Sagrantino Month promotion will take place at Eataly’s New York City location as well as the newly opened Chicago store.
The promotion marks the beginning of the third year of a national Sagrantino campaign that includes events, promotions, media and trade relations. “We achieved excellent results in the past two years and we want to build on the positive trend,” explained Amilcare Pambuffetti, president of the Montefalco Consortium and owner of Scacciadiavoli, a leading Sagrantino producer. “Having established a foundation in New York, this year we’re especially excited to showcase Sagrantino in other US cities including Chicago, San Francisco and Los Angeles, all focus markets for our producers.”
The Sagrantino Month promotion at both Eataly locations will include seminars for press and trade, consumer classes, free tastings and wine-by-the-glass programs at all of Eataly’s restaurants. The year-long promotion will continue with virtual tastings with US press, trade-focused tastings in Los Angeles and San Francisco, press trips to Montefalco, dedicated importer meetings for unrepresented producers and a consumer & trade awareness and education program.
There are five participating wineries in the Sagrantino Month promotion: Antonelli San Marco, Arnaldo Caprai, Perticaia, Scacciadiavoli and Tenuta Castelbuono. Four more wineries will be involved in the other activities throughout the year: Colle del Saraceno, Le Cimate, Romanelli and Tenuta Bellafonte.
About the Wines of Montefalco
Indigenous to the beautiful region of Umbria, Italy, Sagrantino was only cultivated for today’s wine drinkers beginning about 30 years ago, thanks to the dedication of a small group of local producers. The Sagrantino DOC was granted in 1979 and the DOCG in 1992. The name, Sagrantino, recalls the grape’s early cultivation by monks for use as a sacramental wine and its use by local farmers specifically during religious feasts and festivals. Sagrantino is suitable for long aging and pairs well with roasted meats and game. In addition to Sagrantino, other Montefalco wines suit the US market, which values wines that speak to their terroir and a strong quality/price ratio. Two examples of high quality but affordable wines are the versatile Montefalco Rosso, a blend of principally Sangiovese, and Sagrantino, and the refreshing white blend known as Montefalco Bianco, made of the indigenous Grechetto combined with Trebbiano and other grapes.