GAGA Sports and Entertainment Scores Alliance Agreement with HP

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Information technology giant taps into GAGA’s growing customer base to expand sports reach.

GAGA Sports and Entertainment (GAGA), the company that provides revenue, sponsorship, and branding opportunities for major sports teams through easy-to-use technology and personalized service, announced today it has entered into a strategic partnership with Hewlett-Packard (HP). This partnership will bring HP’s extensive software offerings to GAGA’s increasing customer base of global sports teams.

“We are proud to join forces with HP. This partnership will transform the way major sports teams can engage their fan base,” said Anders Knox, general manager of GAGA. “We are especially excited about Aurasma, HP’s augmented reality platform, which will increase fan engagement while providing our teams with virtually unlimited sponsorship advertising inventory.”

Both companies provide essential tools and strengths to make this partnership a success and deliver value to customers. HP brings its cutting-edge technology, including Aurasma, which provides an unprecedented experience for those customers looking to interact with consumers in a new way. GAGA leverages its extensive experience working with global sports teams such as the Los Angeles Lakers, Oakland Raiders and Manchester City Football Club, to integrate new technology in order to create the best possible experience for sports teams and ultimately, the fans.

“Marketing to consumers is becoming increasingly complex and fragmented,” said Knox. “Professional sports teams are one of the few avenues that is able to maintain its marketing relevance, with the bonus of being geographically focused. Bringing Aurasma’s augmented reality to a sports team’s sponsorship portfolio allows sponsors to attach team related 3D or video content to images throughout the community. The opportunities will be endless.”

GAGA and HP will be showcasing their capabilities and customer wins within the HP Booth at SXSW and HP Partner Conference in March.

About GAGA Sports and Entertainment
Headquartered in San Francisco, CA, GAGA helps sports teams build up their fan database and implements monetization strategies with their easy-to-use technology for properties in the NFL, EPL, NBA, NHL, NCAA, MiLB, MLS, USL Pro and NASCAR. Some of GAGA’s most high profile customers include the Los Angeles Lakers, Manchester City FC and the Oakland Raiders. More information about GAGA is available at

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at

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Anders Knox

GAGA PR Department
since: 09/2009
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GAGA Sports and Entertainment
since: 10/2013
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