(PRWEB) February 14, 2014
Many small businesses have started leveraging Facebook to get more customers.
Simon U. Ford, founder of Social Traffic, Inc. says, “Local businesses need to remember the best prospects for responding to Facebook marketing are their own customers. Getting the attention of cold Facebook traffic and trying to engage them with advertisements promoting their business will make them as popular as going to a party and talking about themselves all night.”
“Just like going to a party where you don’t know anyone, unless the bearer of valuable gifts, to get peoples attention (which you can do on Facebook through offers), you must bide your time and get introduced to others by those who already know, like and trust you,” says Ford.
Ford goes on to say, “Once endorsed by someone proud to tell others they know you, say someone interesting if at all possible, don’t pull out pictures of yourself, or your business and start boring their socks off, then wonder why no one wants to engage with you.”
“Facebook is a communication tool we utilize to transcend distance and time when socializing with large groups of like minded people throughout the world. It’s not a license to be boring, or self consumed,” says Ford.
“We’re super excited to help local businesses develop a content strategy, and community architecture that will attract perfect prospects into a conversation they genuinely want to be a part of. First we must conduct an audit to analyse the performance of current pages to determine their effectiveness, and the type of content fans have responded to in the past,” said Ford.
Social Traffic, Inc. offer local businesses a complimentary fan page audit to compare and explore their current pages performance and give advice on how to improve interaction and engagement.
To learn more go here.
Learn more about Social Traffic here.