Albany, NY (PRWEB) February 13, 2014
Soap, Bath And Shower Products - UK - February 2014
Lifestyle factors present long-term considerations for the soap, bath and shower market with bathing habits changing. A daily shower is becoming increasingly popular as consumers move away from time- and money consuming bathing, despite its relaxing appeal.
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Table of Contents
Products covered in this report
Reliance on promotional offers causes sales decline in 2013
Figure 1: Best and worst-case forecast of UK retail value sales of soap, bath and shower products, 2008-18
Changing structure of UK population proves challenging
New product launches increasing
Figure 2: New product development in the soap, bath and shower category, by launch type, 2009-13
Shower washes have 85% penetration
Figure 3: Consumer purchasing and frequency, December 2013
Promotional offers impacting loyalty
Figure 4: Attitudes towards shopping for soap, bath and shower products, December 2013
What we think
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Issues in the Market
How are changing bathing habits impacting SBS products?
What can be done to increase brand loyalty in the SBS market?
Which product attributes are of most importance to consumers?
How are retail channels evolving in the SBS market?
Trend: Play Ethic
Trend: Alpha Mothers
Mintel Futures Trend: East Meets West
Ageing population less likely to bathe
Figure 5: Trends in the age structure of the UK population, 2008-18
Families in decline
Figure 6: Forecast adult population trends, by lifestage, 2008-18
Over a quarter of adults always take shorter showers
Figure 7: Green household habits, December 2013
Product packaging is a consideration for consumers
Increasing incidence of skin complaints
Figure 8: Skin condition prescription items dispensed against total prescription items dispensed in England, 2011-13
Lifestyle factors impacting SBS product use
Figure 9: Places where consumers perceive they pick up the most germs, December 2012
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New product launches increasing
Figure 10: New product development in the soap, bath and shower category, by launch type, 2009-13
Figure 11: Examples of notable new product launches in 2013
Paraben-free claims present in a quarter of product launches
Figure 12: Top 10 product positioning claims in the UK soap, bath and shower market, 2012-13
Moisturising products blur boundaries between hygiene and care
Figure 13: Product examples containing the moisturising/ hydrating product positioning claim, 2013
New bathing formats attempt to boost sales
Figure 14: Examples of new product launches in the bath additives category, 2013
Focus on fitness
Figure 15: Product examples containing sport and fitness themes in the soap, bath and shower category, 2013
Own-label amongst the most active innovators
Figure 16: New product launches in the UK soap, bath and shower market, by top 5 companies and other, 2013
Market Size and Forecast
Sales decline in 2013 due to reliance on promotional offers
Figure 17: UK retail value sales of soap, bath and shower products, at current and constant prices, 2008-18
Future growth expectations remain limited
Figure 18: Best and worst-case forecast of UK retail value sales of soap, bath and shower products, 2008-18
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