St. Petersburg, FL (PRWEB) February 22, 2014
The new Sublime Beauty® Shop offers customers the ability to round up purchases and donate to "Stand Up to Cancer".
"We chose this charity because of its strength and uniqueness, and because so many are striken with all forms of cancer," says Kathy Heshelow, founder of Sublime Beauty®.
Stand Up to Cancer's unique funding model, developed with the help of prominent cancer researchers, encourages collaboration and innovation through two new types of scientific grant.
Dream Team grants are awarded to multi-institutional groups of scientists who work collaboratively, rather than competitively, to develop new treatments quickly in order to save lives now.
The motto of the charity is "This is where the end of cancer begins." Learn more about Stand Up to Cancer here.
"Customers can choose to donate small amounts, from pennies on up, to round off a purchase at Sublime Beauty®. It has never been easier to help the cause," says Heshelow. "This is thanks to a Shopify app."