TRC Market Research to Host Live Webinar On Affordable, Rigorous and Efficient Way to Evaluate Marketing Messages, Concepts and Features

TRC Market Research, a new product development research consultancy firm, will host a webinar titled “Affordable and Rigorous Solution for Message Prioritization Needs”, on Thursday, March 6th, from 1 PM to 1:30 PM Eastern Time. To register, visit http://www.trchome.com.

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Philadelphia, PA (PRWEB) February 18, 2014

TRC Market Research, a new product development research company, announced today that it will host a live, complimentary webinar titled “Affordable and Rigorous Solution for Message Prioritization Needs”, on Thursday, March 6th, 2014, from 1 PM to 1:30 PM Eastern Time. The webinar will offer expert advice from Rich Raquet, TRC’s President and Michael Sosnowski, TRC’s Executive Vice President.

The webinar will provide specific guidance for the common business problem when researchers and product development professionals are faced with budgetary and time constraints and can’t rely on gut check or less optimal qualitative solutions. They know they need to conduct rigorous, quantitative research in order to make the right decisions.

During this informative 30-minute session, Rich Raquet and Michael Sosnowski will present an overview of a streamlined prioritization tool, Message Test Express™, that helps identify winning concepts, positioning statements, and messages. The tool is affordable, for less than $10K; and fast, often in 10 days or less. The method’s rigorous approach effectively identifies the winners and provides individual level utilities that rank order each message, ad or concept.

For more information and to register for the webinar, click here. The event will also be recorded and available for on-demand viewing.

About TRC Market Research, a new product research and analytics firm.

TRC Market Research is a product development research and analytics firm that pairs customized solutions with senior-level attention to help solve business problems. TRC provides expertise in designing and implementing successful choice-related research, such as pricing research, product configurators, discrete-choice conjoints as well as segmentation studies and others.

Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organizations (CASRO) and the American Marketing Association (AMA).


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