(PRWEB) February 14, 2014
For men that have never experienced a hot flash, it can seem like another “womanly exaggeration.” It seems like just something else to complain about. However, a hot flash is no exaggeration at all. Many women that experience hot flashes as a result of menopause describe the feeling as a sauna/fire/oven or simply hell. From the spontaneity of a hot flash to the perceived exaggeration, Exert Co. believes enough is enough. With these women specifically in mind, they released Exert Smart Body Coolant.
This announcement was welcomed news to approximately 27 million women in the U.S. who have hot flashes or experience night sweats with an expected growth of 10 percent annually. CEO of Exert Co., Christopher Joyce, explains it simply, “Exert was created for one reason...to help people,” and help people it does.
Exert gets sprayed once on the body and activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply. Arvind Rao, Chief Innovation Officer of Exert Co. explains the technology of Exert by noting that, “after cooling, Exert recharges quickly and is ready when your skin temperature rises again.”
The technology behind the Exert effect is supported by a study published in the Annals New York Academy of Sciences. Women were tested in cold climates and hot climates when experiencing a hot flash. The duration and severity of the hot flash was then measured. Kronenberg and Barnard found that women who experienced a hot flash in a colder climate felt it less than half the time of a woman in a hotter climate. Exert helps move heat away rapidly and cools the skin.
Complaining and exaggerating are entirely different than suffering. 27 million women are not exaggerating. Hot flashes are not something to be scoffed at. Exert helps women stay cool when needed most.
A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant, visit http://exertco.com or call 877-929-9922.
About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more, visit http://exertco.com.
About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.