'Many people have an intimate relationship with coffee on a daily basis, and now there’s a rapidly growing population that wants to know more about the personalities and practices behind coffee,' said Samuel Mylrea, Founder of Coffee Kind.
Charleston, SC (PRWEB) February 14, 2014
CoffeeKind.com, an online destination dedicated to quality coffee and the unique personalities that produce it, has announced its launch to the public. CoffeeKind.com offers a platform for the complete coffee experience, featuring artisan roasters, curated brewing equipment, and informative resources for everyone from the casual coffee drinker to the avid aficionado.
“Many people have an intimate relationship with coffee on a daily basis, and now there’s a rapidly growing population that wants to know more about the personalities and practices behind coffee. From the complex process of farming and cultivation to the intricacies of roasting and brewing, there’s a fascinating story to share here, and we’re excited to be a part of the conversation,” said Samuel Mylrea, Founder of Coffee Kind.
With so much to discover about what goes into a great cup of coffee, Coffee Kind purposes to build a community for coffee lovers and learners regardless of where they are on the learning curve. They can now discuss brew methods, learn about coffee varietals, read equipment reviews and find quality coffee products all in the same place.
“What more and more people are discovering is that coffee is one of the most affordable food luxuries. For a few pennies more per cup, a consumer can go from the typical stale, over-roasted grocery store coffee to the finest, freshly roasted, single-origin coffee. Regardless of your coffee palate, you will taste the difference, but be warned - there’s no going back.”
From the nearly 3,000 roasters nationwide, Coffee Kind has methodically handpicked a top-tier selection of specialty coffee roasters, with a new roaster being featured every week. Not only are the vendors producing the best coffee, they are also deeply involved in the sourcing, growing, and roasting processes. Users can search for coffee by taste preferences, origin details, certifications, roast profiles, and even varietals. Plus, in the site’s Reading Room section, Coffee Kind solves the mystery behind coffee and serves up relevant news and helpful home brewing guides in a friendly and applicable fashion. Coffee Kind guarantees that all coffee is shipped freshly roasted; it also features a price match guarantee, free shipping on orders over $35 per vendor and a friendly 30-day return policy on most equipment.
“Coffee Kind has changed the paradigm of how our coffee reaches new customers,” said the award-winning roastmaster David Johnson of Barefoot Coffee Roasters in San Jose, CA. “We’re not only connecting our coffee with a new audience, but we are also sharing our story and passion to produce excellent coffee through Coffee Kind's innovative platform. It’s a true shift in how we look at distributing our product online."
The company launched with 12 award-winning roasters from across the country including Cuvee Coffee Roasters (Austin, TX), Portola Coffee Lab (Costa Mesa, CA), The WestBean (San Diego, CA), Sweet Bloom (Lakewood, CO), 1000faces (Athens, GA), Passion House (Chicago, IL). “Our roasters care deeply about their craft and go to great lengths to create the best coffee in the world,” Mylrea said. “We want to share that story with everyone.”
About Coffee Kind
Coffee Kind is dedicated to the curation of roasters, equipment, and resources within the specialty coffee industry. Home baristas, coffee geeks, and those new to specialty coffee will find CoffeeKind.com to be an exceptional resource in their exploration of fine coffee.
For more information about Coffee Kind, please visit coffeekind.com, call 888-997-5463, or send an email to info(at)coffeekind(dot)com.