Calabasas, CA (PRWEB) February 17, 2014
Carrot Neurotechnology, Inc. today announced that the peer-reviewed journal Current Biology published the results of a study entitled “Improved vision and on-field performance in baseball through perceptual learning,” in the February 17th issue, which demonstrates that improved vision resulting from Carrot Neurotechnology’s integrated interactive game program ULTIMEYES® yields improved vision with real world benefits. In this peer-reviewed journal, the researchers go on to say that the results of the study demonstrate the ability to deliver real world benefits across a broad range of activities ranging from athletics to more routine lifestyle activities such as reading, watching TV and driving.
The study was conducted by the University of California Riverside and the University of California Riverside baseball team prior to the 2013 season and included 37 players. As a result of using the integrated interactive game program visual acuity of the trained players increased 31% following use of the program and 7 of the players reached impressive 20/7.5 Snellen acuity. Contrast sensitivity function improved similarly in the trained players. Baseball players typically have excellent vision, so the extent of the improvement surprised the researchers. Players reported, “My eyes feel stronger”, “I can see the ball better while I’m hitting”, “I have greater peripheral vision. Easy to see further”, “I can tell a change in dim light and being able to distinguish lower contrasting things.”
Acuity is the sharpness of vision and contrast sensitivity is the ability to see details in low contrast such as seeing in dim light at night.
Testing ULTIMEYES® in baseball players enabled analysis of real world performance, in this case batting performance. The study demonstrated that trained players delivered better on-field performance than before use of the program including 4.4% fewer strike-outs, generated 41 more runs to achieve 4 to 5 more wins. UCR’s year-over-year improvements were at least three times greater than the rest of the league in batting average, slugging percentage, on-base percentage, walks and strikeouts, the researchers determined.
UCR’s Head Baseball Coach Doug Smith said, “I didn’t think we would see as much of an improvement as we did. Our guys stopped swinging at some pitches and started hitting at others. Their average strikeout total went down and batting went up.”
“This study reaffirms that our product delivers improved visual performance and confirms that these improvement transfer into practical real-world benefits. We’re encouraged and excited by the broad range of lifestyle benefits that many individuals who rely on vision including athletes but also those with normal vision and low vision going about their routine tasks,” said Adam Goldberg, CEO of Carrot Neurotechnology, Inc.
The publication is available now at: http://www.cell.com/current-biology/.
Video summary available at: http://youtu.be/EKbbF66cyqI.
ULTIMEYES® is currently available for Microsoft Windows, Mac OSX and iPad and will soon be available on Android tablets. For more information about ULTIMEYES®, visit ultimeyesvision.com.
About Carrot Neurotechnology, Inc.
Carrot Neurotechnology, Inc. is a private company founded by cognitive neuroscientists, vision scientists, and former video-game executives focused on developing new perceptual learning mechanisms that deliver improved vision and enhanced lifestyle. Carrot Neurotechnology, Inc. develops and sells its patent pending integrated game program ULTIMEYES® that delivers affordable safe comprehensive vision improvement for sports, reading, driving and relieving need for traditional visual aids used for age-related eye conditions such as presbyopia and loss of contrast sensitivity.
About Current Biology
Cell Press is committed to improving scientific communication through the publication of exciting research and reviews. As we introduce publications and expand our online content to serve our growing audience, our mission remains to publish and develop journals that deliver the highest possible intellectual rigor, promote community trust, and are widely disseminated. Cell Press primary research journals include the flagship journal Cell. For more information, please visit http://www.cell.com.
About University of California, Riverside
The University of California, Riverside (http://www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California's diverse culture, UCR's enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion. A broadcast studio with fiber cable to the AT&T Hollywood hub is available for live or taped interviews. UCR also has ISDN for radio interviews. To learn more, call (951) UCR-NEWS.