Kimberly White Joins Lumi Mobile

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New Director of Business Development Joins from MarketSight

Lumi Mobile, the specialist in consumer insight mobile technology and real-time audience engagement for market researchers, media companies and brands, is pleased to announce the appointment of Kimberly White as Director of Business Development.

Kimberly (Kim) has more than 13 years’ experience of growing, building and developing client relationships and partnerships. She joins from MarketSight, the leading provider of web-based market research analysis software, where she was Director of Sales.

In her earlier career, Kim was Director of Business Development for EFG Research, a subsidiary of Paris-based MV2 and EFG Worldwide, following senior roles in client development and sales at Schlesinger Associates and Eastern Research Services.

Kim holds a BA in Psychology from Marietta College, Ohio and has earned recognition from her peers in research, twice winning the Market Research Association’s Chapter Service Award, as well as receiving the MRA Rising Star Award.

In her new role at Lumi, Kim will focus on developing new and existing client accounts, helping the research industry to understand the full potential of Lumi’s products and to use them successfully.

Based in New York, Kim will operate globally, working closely with Lumi’s offices in the UK, US, Hong Kong and South Africa.

Commenting on Kim’s appointment, Dan Foreman, Chief Marketing Executive of Lumi Mobile, said:

“I’ve known Kim for years and I am delighted to welcome her to the senior team at Lumi. This is a very important hire as we extend our reach into the global research industry with ever more compelling technology. The business is at a point where we are ready to scale and take our services to the next level - Kim is the right person to make it happen.”

Kimberly White added:

“This is a great time to join Lumi’s talented team as the success of Lumi’s products has positioned them as the industry standard for mobile market research. I look forward to working closely with clients and bringing in new business as the Lumi platform continues to grow to reflect the needs of mobile research.”

Kim can be reached at Kimberly (dot) White (at) lumimobile (dot) com.


For further information, please contact:

Lumi Mobile
Stephen Benzikie        
+44 (0)20 7884 9666
+44 (0)774 0038929

About Lumi Mobile

Lumi Mobile is a market leader in real-time audience engagement and consumer insight technology, based in London with offices in the UK, US, Finland, South Africa and Hong Kong. Lumi Mobile’s proprietary technology provides an unparalleled understanding of attitudes, opinion and behaviour to market researchers, media owners and brands. Key clients include Kantar, Ipsos, eBay, Toluna, Netquest, Mediaset and SVT.

About Lumi’s products

Lumi SURVEY is a self-service tool for building mobile surveys. It combines an online dashboard for managing respondents and reporting, with a mobile application available across iPhone, Android apps and Mobile Web.

Lumi PANEL APP pushes surveys to panelist’s mobile devices using Lumi’s real time technology. It provides instant results to mini-polls and surveys, as people complete surveys on the go when it is convenient for them.

Lumi mCAPI allows interviewers to complete surveys on Android tablets using Lumi’s mobile technology, where surveys can be completed offline and uploaded seamlessly, either in real time or once connection is available.

Lumi LIVE enables real-time participant interaction during live events, TV shows, meetings and conferences. It provides users with an online communication platform to capture quantitative and qualitative data, interacting directly with event participants via the Join In mobile app, which is available across iPhone, Android and BlackBerry.

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Stephen Benzikie
Lumi Mobile
+44 7740038929
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