Brides Agree, Cash is King; Is That Tacky? Not With Tendr

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Just launched, Tendr is the first service of its kind to give guests the opportunity to send tasteful, simple, and elegant cash gifts from anywhere at any time.

Have you ever wondered why there’s no convenient and tasteful way to give cash gifts online? is the first company to create simple and elegant cash gifts so you can leave your checkbook and envelopes at home, announced its launch on Valentine's Day. Additionally, engaged couples don’t have to resort to existing “cash funds” which can seem crass, complex, and manipulative.

When it comes to weddings, everyone agrees that the bride is queen. But when it comes to wedding gifts, cash is king. Cash is the most popular wedding gift there is - Tendr estimates that $7 billion is given in the United States each year. That’s enough to buy 10 Vitamix blenders for every single bride and groom.

Engaged couples that sign up with Tendr never have to worry about lost checks. They can easily create a personalized landing page where wedding guests choose from an assortment of beautiful digital cards, which they personalize with a note, specify how much cash they would like to give as a gift, and send with a click. Gifts arrive instantly and can be tracked with a convenient dashboard. Thanks to Tendr's Brooklyn-based design studio, the experience is tasteful and straightforward, just as a cash gift should be.

"Each of us is married and we all had stories of an uncle slipping us an envelope full of money at our weddings,” says Tendr CEO Jeff Beil about the founding team. “Great as it is to have the cash, that’s an awkward and inconvenient way to get it. That’s what gave us the idea for Tendr - enhance the magic and beauty of cash gifts while making the whole process ten times easier, safer, and much more elegant.”

In preparing for Tendr's launch, the company spoke with brides-to-be in bridal shops throughout New York City. 100% of the women surveyed admitted they want cash; 59% saying they want cash more than any other wedding gift. However, 40% said that they find existing registries offering a “cash option” awkward. When these brides-to-be saw, they fell in love for a second time.

“Couples who never would have thought to list cash as an online gift suddenly want to use Tendr,” says the company’s Chief Creative Officer, Spencer Bagley. “ We provide a cool, tasteful, and heartfelt way to accept cash gifts without making people feel like they are begging for money. It especially makes sense in today’s world where 80% of weddings have their own web pages and so many people want to give cash.”

As everyone knows, first comes love, then comes marriage… Look for Tendr to offer cash gifts to expecting parents later in 2014.

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Jeff Beil
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