Dialect And Wargaming Debut The Premiere Issue of Let's Battle, A Cross-Platform Interactive Magazine That Redefines Rich Media For Gamers

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Available Now for iOS and Android devices, Let's Battle Turns Strategy, History, eSports Coverage and News Into Interactive Experiences for Over 75 Million Fans of Wargaming Games

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"Dialect's high-quality, 'sticky' editorial brings fans deeper into the games and keeps them coming back, while at the same time providing Wargaming with a highly effective, proven engagement and acquisition tool,” - Dialect CEO John Gower.

Dialect, Inc. and Wargaming are proud to announce that the premiere issue of Let's Battle—the next-generation interactive magazine for fans of the hugely popular Wargaming series of games including World of Tanks, World of Warplanes, and World of Warships—is now available for free on iOS and Android devices via iTunes Newsstand and Google Play.

Custom-developed by San Francisco-based Dialect, Inc. for Wargaming, Let's Battle was created as a companion and guide to the hugely popular free-to-play strategic MMOs that now boast over 78 million active players worldwide. With extraordinary interactive content written by well-known writers in the videogame industry given exclusive access to Wargaming's developers, archivists, and historical experts, Let's Battle breaks new ground in custom content that promotes deep engagement with brands.

"Dialect's high-quality, 'sticky' editorial brings fans deeper into the games and keeps them coming back, while at the same time providing Wargaming with a highly effective, proven engagement and acquisition tool,” said Dialect CEO John Gower. “The beauty of the concept is that everybody wins—the reader and the brand. Our content inspires people to act, making it an incredible tool to build loyalty and community in a beautiful, new, and interactive format.”

Let's Battle's innovative interactive content is overseen by Logan Decker, a technology and videogame journalism veteran who recently joined Dialect Inc. as Editorial Director after 14 years at Future US, most recently as the Editor-in-Chief of PC Gamer Magazine. "Dialect's business depends on delivering exciting, authoritative content with none of the fluff or coercion associated with traditional custom publishing. That's what I joined Dialect to create and build upon," said Decker. "But today's gamers require even more than just great stories to stay engaged. Gamers are 'doers' by nature, so content developed for them needs to reflect that. At Dialect we've created a digital medium that gives gamers the ability to direct their own experiences in much the same way that games do, and with Let's Battle we're continuing to demonstrate the effectiveness of that medium."

-The premiere issue of Let’s Battle includes content that embraces gamers new to the Wargaming franchises as well as experienced players and history buffs, including a guide to the most essential flight skills and combat maneuvers in “Piloting 101” and “Fight Plan,” an in-depth look at the new complement of armored combat vehicles introduced in World of Tanks (“Japanese Tanks Storm the Battlefield”), an exclusive first look at the newest addition to the Wargaming universe “World of Warships,” and “Urban Warfare Survival,” an interactive tutorial that teaches gamers how to use buildings and terrain to get the drop on their enemies in battle! Let’s Battle also provides rich historical context to the Wargaming universe as well as the tactical lessons acquired in such legendary conflicts as “The Battle of Kursk” and “The Battle of the Philippine Sea.” Plus, readers get the scoop on the development of the Xbox 360 edition of World of Tanks, interviews and insight from the developers, and guides to the popular Clan Wars and making the most of Wargaming’s Unified Premium Account.

Since its founding in 2011, Dialect has partnered with some of the world's leading technology, media, and games brands including NVIDIA, GameFly, and EA. Dialect publishes the hugely successful The Sims Official Magazine for EA, already the world's biggest game franchise magazine with over 1 million app downloads.

"The independent editorial from well-known, trusted writers that we publish resonates with gamers looking for a deeper dive into their favorite games," added Gower. "And in return, the brand gets a powerful, proven engagement and acquisition tool that increases revenues and cross-pollinates other games and products from our partners. 90% of readers do something they read about in our magazines and our unique formula is quickly proving to be a hugely valuable 'cut-through' marketing initiative for the brands we work with."

About Wargaming

Wargaming is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market. Founded as a privately held company in 1998, Wargaming has shipped more than 15 titles and employs over 2800 people across such key regions as North America, Europe, Russia, Asia, and Australia.

Currently, Wargaming is focused on its team-based MMO war series dedicated to mid-20th century warfare that will include the company's flagship armored MMO World of Tanks, launched in April 2011 and currently boasting 78 million players worldwide, the flight combat World of Warplanes that took off in November 2013 with over 4.5 million pilots, and the naval World of Warships, scheduled for release in 2014.

In June 2012, Wargaming announced the Wargaming Service, the epicenter of the online battle gaming universe that will gather the series under a single portal — http://www.Wargaming.com.

About Dialect, Inc.

Founded in 2011, Dialect, Inc. is an expert content marketing and app development agency that works with some of the world’s biggest brands to drive deep customer engagement. The San Francisco-based team works with leading retailers, technology and games companies to increase brand loyalty, measure customer retention and drive product sales. Dialect creates, designs, develops and monetizes great branded content.

The team is led by CEO John Gower, who has developed award-winning magazines, apps and content-driven customer loyalty programs for Best Buy, Activision Blizzard, Sony, BT, Sky and O2 both in the US and UK. Content is overseen by Editorial Director Logan Decker, a 14-year videogame industry veteran who was previously Editor-in-Chief of PC Gamer Magazine, and Creative Director Chris Imlay, whose 13-year career in publishing includes design and art direction for Wired, Nintendo Power, and MacAddict. Client Services are led by Jack McHenry, an experienced relationship manager in gaming and tech who has worked with Ubisoft, Toys R Us, Apple, and other industry leaders. For more information, visit http://www.dialectinc.com.


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Jeane Wong
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