ByteLight Named One of the "World's 10 Most Innovative Companies in Local," by Fast Company

Consumer Engagement Platform that uses Light to Target and Send Location-based Content is Only Indoor Location Solution on Magazine's Local List

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Boston and New York (PRWEB) February 14, 2014

ByteLight, the location-based marketing solution for big retail, announced today that it has been named one of the World’s Top 10 Most Innovative Companies in Local by Fast Company magazine. The March Most Innovative Companies issue—which also honors established pioneers Google, Amazon, Airbnb and Nike as well as newcomers GoPro, GoldieBlox, and FitBit—will hit newsstands February 17.

“To earn a spot on this very short list of the world’s most innovative companies in local feels fantastic,” says ByteLight’s CEO Dan Ryan. “Fast Company’s recognition is great validation that harnessing the power of light to locate and engage consumers really is the future of indoor location marketing. In the trenches here at ByteLight, we know that using omnipresent infrastructure to target shoppers is the simplest and smartest method. When experts in this field feel the same way it’s great.”

The Most Innovative Companies is Fast Company’s highest-profile editorial effort of the year. The editorial team spends months gathering and sifting data, to identify those enterprises that exemplify the best in business from across the economy and around the world. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive, sustainable business models and an ethos of creativity. This year’s honorees include major brands such as Dodge, Johnnie Walker, GE, and Michael Kors; creative upstarts like Warby Parker and Box; and food-technology companies Beyond Meat and BrightFarms. Internationally, Fast Company’s Most Innovative Companies package spans the globe celebrating such companies as China's Xiaomi (No. 3), India’s ZipDial (No. 8), and Brazil’s Braskem (No.41).

Also included in the issue are rankings of the Top 10 Most Innovative Companies in 10 critical
areas such as Local. Additional Top 10 lists will be rolled out online and through social channels in the weeks to come.

“The culture of innovation across the globe is more robust than ever,” reports Fast Company editor Robert Safian, who identifies 12 lessons of innovation for 2014 within the issue. “To win in such a fast-changing environment requires a new kind of business agility.”

ByteLight’s location-based marketing solution uses existing lighting infrastructure to pinpoint consumer location with unmatched accuracy. The company’s consumer engagement platform allows retailers to deliver hyper-targeted content to any shopper with a smartphone, based on precisely what aisle—or part of the aisle—they’re currently shopping.

Fast Company’s Most Innovative Companies issue (March 2014) will be on newsstands beginning February 17 and available online at http://www.fastcompany.com/MIC as well as in app form via iTunes.

About ByteLight
ByteLight’s game changing location-based marketing solution uses retailers’ own lighting infrastructure to deliver custom content to consumers based on their exact location in-store—without the need for batteries or beacons. For more information, visit: bytelight.com


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