Tools like GiftLogic's email utility are very high value features. Even if a retailer contacts customers just three times a year, the average annual savings is over $1500 in lieu of postcard mailings.
Englewood, FL (PRWEB) February 16, 2014
GiftLogic Point of Sale software now includes a built-in email utility that retailers can use to reach out to customers with minimal hassle and no additional expenses. According to a spokesperson from GiftLogic, "Tools like GiftLogic's email utility are very high value features. Even if a retailer contacts customers just three times a year, the average annual savings is over $1500 in lieu of postcard mailings."
The spokesperson explained that the email utility allows merchants to stay in touch with customers using text-based or HTML email messages. "Whether a retailer wants to send announcements about upcoming sales events, coupons, customer satisfaction surveys, a newsletter, useful tips, or holiday greetings, this utility allows them to do so with just a few steps."
By using this tool, merchants can build customer loyalty, improve the customer experience, lower advertising costs, and extend the relationship beyond the point of sale. According to the GiftLogic spokesperson, the email utility can send emails to the entire customer base, individual customers, or groups of customers. "If you want to send an email to customers who have purchased a specific product, you could do that," they said. "For example, you could follow up with tips on how to use a product or extend an additional savings offer. The possibilities are unlimited."
The new GiftLogic email utility is built into GiftLogic POS software. It is flexible and easy to use. "Retailers can compose new messages directly from within the software or retrieve a source file from their hard drives." Email preferences are customizable as well within the new utility.
In addition to using the email utility to send promotions and newsletters, the utility works in conjunction with GiftLogic's electronic receipt delivery system. "Giving customers the option of an email receipt is both convenient and a great way to build your mailing list," the spokesperson said. "Customers simply provide their email addresses at the point of sale, receive their electronic receipts instantly, and can later receive promotions and discounts in their inboxes."
GiftLogic POS is a complete point of sale and cash register management system. GiftLogic is known for providing exceptional, user-friendly software products along with superior customer service and technical support. GiftLogic Point of Sale software comes with a myriad of useful cash register and retail store management features such as cash register, inventory management, purchasing and receiving, and reporting tools. Optional modules and features such as: credit card processing, eCommerce, layaway, consignment, gift cards, gift registry, and QuickBooks integration are available, allowing merchants to customize their GiftLogic software to best meet their needs.