New Children's Book App Encourages Independent, Imaginative Play

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A little imagination goes a long way on the iPad: Bizzibrains’ I imagine featured in Best New Apps Section in the iPad Books category and in Apple's UK in Best for Ages 5 & Under

Bizzibrains ( new book app, I imagine, is receiving 5 star ratings and is currently featured in Best New Apps of the iPad Books category and in Apple's Best for Ages 5 & Under in the UK.

“I absolutely loved this story and all of its awesome interactive features and games,” says

"I imagine is designed to help parents encourage independent, imaginative play at home so they can get a little work done before joining their child to play 100% in the moment," says Australian creator Nic Lansdell. Children create the three characters that appear in the story. In addition to the engaging story, illustrations and music, I imagine (which is free) is full of entertaining interactions that children will play over and over again.

Parents of children who can’t type yet should be prepared to spend a quick minute or so helping to type and record the character names. Nic Lansdell admits that her “four year old learned to type the names of all the members of our family playing I imagine.” After the character creation stage, parents can step back and watch their child delight in exploring each page, finding the interactions and engaging with the story.

Children love choosing their characters in which they give them names, hairstyles and colors, faces and clothing as much as they love seeing themselves in the story, playing in the yard, having fun drawing, playing hide and seek, and even jumping on the bed!

Bizzibrains uses traditional narrative storytelling with the latest in mobile technology to create an app that makes the child a part of the story. View the video on you tube! (

App features include:

  •     Fun character creation stage for parents and their children to engage in together
  •     Story text that highlights as read
  •     Read to me or read it myself option
  •     Encouraged exploration on the story pages for discovery of interactions
  •     An award for parents print out and use as a tool to encourage independent, imaginative play.
  •     Parental safe guard prevents additional purchase which is the ability to create 2 extra sets of characters

“An interest in stories, illustrations, music, children and being challenged personally, encouraged me to create this app. Once I had the idea clear in my head it really was something I couldn’t go through life and not do,” says Nic Lansdell.

I imagine (mobile app) is certified by the kidSAFE® Seal Program. To learn more, click on the seal or go to

Bizzibrains are celebrating Apple's Best for Ages 5 & Under in the UK by offering readers in app purchase of creating two additional sets of characters for free today.

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Joyce Stein
JSA Kids Marketing
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