Mobile Phones Industry in UK - February 2014: Market Size, Shares, Study, Growth, Analysis and Forecast Report by

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Mobile Phones Industry in UK - February 2014: Market Size, shares, Study, Growth, Analysis and Forecast Report

Any properly modular phone would lose some of the sleek, slim dimensions of the most aesthetically pleasing and highly desired handsets currently on the market.

This doesn’t necessarily preclude the project from succeeding; rather it means that purchase of non-modular phones will need to be reframed in the public consciousness as something environmentally wasteful. An ethical or moral premium will need to be attached to the purchase of a modular phone, to generate a pride in ownership that the phone’s purchaser would normally feel through public use of a handset valued for its aesthetics rather than its utility.

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Issues in the Market

Is the market saturated, commoditised, or both?
Will OEMs come under increasing pressure to survive?
Is the integration of older consumers being catered to?
Can modular phones really succeed?
Trend Application

Trend: Prepare for the Worst
Trend: Second Skin
Mintel Futures: Old Gold

Market Drivers:

Key points

Smartphones slowly more popular with older consumers
Figure 7: Personal ownership of mobile phones, by age, September 2013
Manufacturers experiment with new control technologies
Nokia’s exit will consolidate market along broader tech lines
Asda promotes activity at bottom end of the market
2014 should see surge of Eastern manufacturers
Figure 8: Worldwide smartphone shipments, by manufacturers, Q3 2012 and Q3 2013
BlackBerry slowly withdraws from consumer market
Refresh contract aims to boost handset sales

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