Travel Companies Turn to CRM Experts MarketDeveloper

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MarketDeveloper has started the year positively by winning the contract as CRM supplier to Archers Holidays, Cosmos Tours & Cruises and Avalon Waterways, some of the largest and busiest tour operators currently active in the UK. This follows a highly successful 2013 which saw the Egham based CRM supplier win business from a variety of publishers including Mark Allen Group, as well as being listed as an official G-cloud supplier for public sector and government agencies.

The MarketDeveloper system will enable us to manage this improved customer-centric approach as well as provide a superior marketing ROI

MarketDeveloper has been keen to enter the travel sector as the MD v5.1 solution is a perfect fit for such businesses. As a highly flexible and intuitive SaaS solution MarketDeveloper can be tailored to accommodate almost any brief, but travel companies lend themselves particularly well to the product.

The adaptability of the Conversation Manager feature means travel companies with large customer bases can make informed decisions and perform highly targeted campaign management across multiple channels. The Single Customer View and Query Management functionality will also allow companies such as Cosmos Tours, Archers Holidays and Avalon Waterways to truly understand their customer base and respond to their needs accordingly. As well as this the recently added reporting functionality will provide the tools required to efficiently analyse performance.

As some of the largest tour operators in the UK, Archers Holidays, Cosmos Tours & Cruises and Avalon Waterways provide escorted tours, ocean & river cruises and tailor made stays to over 80 destinations worldwide.

Sarah Mason, Marketing Director for Archers, Cosmos Tours & Cruises and Avalon, said of the relationship, "We are presently taking our brands through a strategy overhaul and the customer is going to be at the heart of our business more than ever before. The MarketDeveloper system and the v5.1 solution will enable us to manage this improved customer-centric approach as well as provide a superior marketing ROI."

For more information on how MarketDeveloper can optimise the way you do CRM visit

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MarketDeveloper is a software company based in Egham. The 5.1 version of their solution provides state of the art CRM, marketing automation and conversational marketing.

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Paul Schulz
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