Early on we saw how great the unique Sub Zero concept could be for Federal Way.
Federal Way, WA (PRWEB) February 19, 2014
Sub Zero Ice Cream & Yogurt in Federal Way, Wash. achieved the highest total sales for 2013 out of more than 30 franchises worldwide. Sub Zero’s success is due largely to the dedication of owner, Jack Walsh, as well as the constant support of the local customers.
Since opening in 2011, Sub Zero Federal Way has increased sales by 40 percent each year, which accounts for their top placement in the company. Walsh and his partners saw the potential of franchising with Sub Zero from the beginning. Dedication to the store and active involvement in the community is the key to their long-term success.
“Early on we saw how great the unique Sub Zero concept could be for Federal Way,” said Walsh. “Being the first store in Washington meant we had to work hard to establish the brand and spread the word about the product as well.”
The source of their success comes from a combination of hard work, dedication and marketing strategy. With a background in marketing, Walsh couldn’t wait to reach out to local businesses and schools to show them what Sub Zero Ice Cream can bring to the community.
“Introducing our education program to school students is one of the best parts of my job,” Walsh said. “The kids get so excited to learn about the elements, the phases of matter and how science applies to nearly everything in our lives—not to mention the delicious treat they get at the end of the presentation.”
In addition to in-store sales, a significant portion of Sub Zero’s sales revenue came from catering corporate events, weddings, birthday parties and other celebrations. Sub Zero is unique in being able to actually freeze the ice cream on site for each guest.
Moving forward, Sub Zero Ice Cream & Yogurt anticipates much success throughout the U.S. and in several new countries that open this year. “As franchise area developers we are especially happy to have a Sub Zero opening in Puyallup,” Walsh said. He and his crew also look forward to yet another successful year of sales and events that will benefit Federal Way and the surrounding communities.
Sub Zero Ice Cream is the leading liquid nitrogen ice cream company in the nation. Sub Zero Federal Way is located at 31653 Pacific Highway South in Federal Way, Washington, next to Best Buy.