Atlanta (PRWEB) February 18, 2014
Today anonymous hyperlocal messaging app, Yik Yak, announced it has reached a record of 100,000 users, with its user base growing by 30 percent each week - a mere three months after its public launch.
Created by two recent college graduates, Yik Yak enables users to post anonymous messages, or “yaks,” based on their location for nearby users to see. Yakkers don’t have to sign in or create a profile, they simply hop on and start receiving nearby yaks. Users can choose the reach a post will have and see where posts originate using an interactive map. Yakkers can “upvote” and “downvote” posts and then sort by what is “hot” around them.
The private app is available for free on both iOS 7 and Android, and is restricted to yakkers 17 years of age and older. Yik Yak’s user base is predominantly college students with widespread adoption at campuses such as the University of Georgia, Ole Miss, Clemson, University of Virginia and Wake Forest. These young adults post more than 15,000 messages each day discussing everything from public safety alerts to collegiate rivalries to midterm exam tips.
"I saw on Yik Yak that we were getting off for a snow day and wouldn't have found out otherwise because university alerts were down," said Brock Barley, a freshman at the University of Alabama, in reference to the unexpected January winter weather that shut down much of the Southeast.
“We created Yik Yak to give college students a private platform for communicating with their entire campus,” said one of Yik Yak’s co-founders, who much like app users, prefers to remain anonymous. “Yakkers have used the app to find a place to crash, report lost and found items and alert other students about deals at nearby bars. My co-founder and I graduated college last May, so we aren’t surprised by the tremendous momentum Yik Yak is gaining – we knew there was a need and a market for an app like this.”
About Yik Yak
Launched in November 2013, Yik Yak is an anonymous, local and social app, allowing college students to interact with others by posting “yaks,” short snippets talking about absolutely anything, and see a live feed of yaks from others in a local area. With Yik Yak, users can talk about anything and everything - share stories anonymously and get “upvotes” if people like it. What happens on Yik Yak, stays on Yik Yak. Download the popular app for free on the Apple App Store and Google Play.