Fort Atkinson, Wis. (PRWEB) February 18, 2014
Cygnus Business Media today announced that it is exploring strategic alternatives for its Heavy Construction Group and has retained Corporate Solutions, LLC of Westport, CT to handle the offering.
According to Cygnus CEO John French, the company’s Heavy Construction Group is a highly profitable multi-platform media business serving the Heavy Construction market. “This highly successful business offers a unique opportunity to continue its strong earnings and growth trajectory by leveraging the team’s creativity and experience in driving rapid growth. “The right strategic buyer for the Heavy Construction Group will provide us with an opportunity to improve our overall balance sheet and provide a substantial return to our ownership group,” said French. “The industry leading innovations, the number of industry awards we have won and the growth we continue to see has placed Cygnus in the spotlight as one of the strongest business-to-business media companies in the country.”
The Heavy Construction Group’s properties reach the entire heavy construction market providing integrated marketing solutions across five media platforms through digital, print, mobile, live events and social media. Adopting a “digital first” media approach to content, sales and audience development has been key to this very successful market group. The group consists of seven print publications, two websites and a live event. “These properties are highly profitable and have drawn significant interest for many years,” French added.
ABOUT CYGNUS BUSINESS MEDIA
Cygnus Business Media is an internationally-recognized business-to-business media company. Its diverse portfolio serves 15 market categories with print and interactive products and live events. Through its media, the company reaches more than 1.3 million print subscribers, nearly 1 million industry professionals via its digital marketing services and expositions and attracts 2 million unique visitors to its websites monthly. Cygnus Business Media provides comprehensive, integrated advertising and marketing programs for some of the world's largest and most recognized business-to-business brands.