Proven practices in online fundraising, including the social media, mobile, peer-to-peer, partner and giving day/crowdfunding aspects are evolving rapidly. This makes it challenging for nonprofits with limited resources to stay current.
Austin, TX (PRWEB) February 18, 2014
Kimbia will be sharing its online fundraising and content marketing expertise at industry events to further enable nonprofits, higher education institutions and community foundations to find, convert and retain the highest-value supporters. In March, company representatives will be speaking at two conferences, South by Southwest Interactive Festival (SXSW) in Austin, Texas and the Nonprofit Technology Conference (NTC) in Washington D.C. Additionally these experts will be providing free consulting sessions at NTC and the Association of Fundraising Professionals (AFP) conference in San Antonio, Texas.
Improving online fundraising and content marketing are two key opportunity areas for organizations seeking to better fund their mission. This is because:
- Online-acquired donors who give to and share a nonprofit’s message across many channels (omni-channel supporters) have the highest lifetime value.
- Online revenue growth is outpacing all other channels, engaging major donors and more participants who in turn share their commitment with their family, friends, and colleagues.
- To be relevant, build trust and continue to inspire and retain supporters, organizations must continually be communicating, not just fundraising. This requires a steady stream of new and relevant content that motivates them to make your mission their mission.
“Proven practices in online fundraising, including the social media, mobile, peer-to-peer, partner and giving day/crowdfunding aspects are evolving rapidly,” said Dan Gillett, Kimbia’s Chief Executive Officer. “This makes it challenging for nonprofits with limited resources to stay current. So, we’re always looking for ways to share our experience working with a wide range of organizations in these specialized areas.”
Presentations, SXSW Interactive, Friday, March 7th
12:30pm – 1:30pm, Austin Convention Center, Room 5ABC. Miriam Kagan, Kimbia’s senior principal and fundraising strategist, and David Neff, digital engagement strategist at PwC, will host an interactive session on the Ethics & Future of Crowdfunding for Communities. Attendees will work together to build a crowdfunding bill of rights.
5:00PM - 6:00PM, Holiday Inn Town Lake, Sunflower Room. Fernando Labastida, Kimbia’s content strategist, will discuss how to create a winning content strategy for 2014 and beyond including how to use blogs, webinars, video, infographics, eBooks, analytics and social media to recruit supporters, and establish and promote your content brand.
Presentation, NTC, Saturday, March 15th
10:30am - 12:00pm Miriam Kagan, Kimbia’s fundraising strategist will be joined by Sarah Janczak and David Neff from PwC, and Steve MacLaughlin from Blackbaud for a presentation entitled The Future is Now: Tomorrow’s Fundraising Models Starting Today. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. Using real examples from real nonprofit organizations, this session will focus on today's proven best practices and emerging online giving opportunities.
Consulting sessions, NTC March 13-15, 2014 and AFP March 23-25, 2014
During exhibit hours at NTC and AFP, Miriam will be providing free 20-minute consulting sessions for nonprofits on these three topics:
1. How to optimize your landing/donation or event registration page
2. How to implement Omni-Channel Fundraising™ campaigns
3. How to meet your 2014 fundraising goals
Topics for higher education institutions include:
1. How to optimize Giving Days
2. How to meet your 2014 annual campaign goals
3. How to use crowdfunding to engage more participants
Interested organizations can schedule their time and specify their topic by emailing marketing (at) kimbia (dot) com.
During exhibit hours at AFP, for both nonprofits and higher education institutions Fernando will be providing free 20-minute consulting sessions on these three topics:
1. How to create content when you’re out of ideas, resources and time
2. How to convert newsletter subscribers into active donors
3. How to create a content brand
Interested organizations can schedule their time and specify their topic by emailing marketing (at) kimbia (dot) com.
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About Kimbia
Our flexible, best-of-breed, Omni-Channel Fundraising™ platform enables you to create a deeper donor relationship by leveraging the strengths of each channel and putting your donors at the center of all development activities. Ultimately this approach results in greater brand awareness, giving and lifelong loyalty. Kimbia is proud to support more than 5,000 customers to date, including the American Heart Association, Smithsonian Institution, YMCA of Metropolitan Dallas, Columbia University, Georgetown University, WGBH – Boston, KCSM – San Mateo, The Ragnar Relay Series, Beijing International Triathlon, MetroPCS Dallas Marathon, Communities Foundation of Texas, Community Foundation for Greater New Haven and The Boston Foundation. For more information, visit http://www.kimbia.com.