Marseille, France (PRWEB) February 18, 2014
Intelling and CNRFID are publishing a new Smart Insights Report “NFC applications beyond payment to boost adoption,” that sheds a new light onto the development of NFC markets. Even if many analysts agree on the fact payment is not the only application to benefit from NFC technology, this Smart Insights Report is the first to focus on all value added applications that are taking advantage of these newly available possibilities to develop new growth markets.
According to the Smart Insights Report “NFC applications beyond payment to boost adoption,” these NFC applications beyond payment will together account for EUR 10.4 billion in revenue by 2018.
The global availability of NFC handsets unlocks a new expansion path for applications that take advantage of this now-existing infrastructure. NFC represents an opportunity to develop a new merchant to consumer relationship making one-to-one marketing really operational. NFC applications bring users new means of interactions with their environment. Thanks to NFC applications, users can benefit from new services, or enjoy additional convenience in existing day-to-day functions. Also, NFC brings increased efficiencies to enterprise applications, simplifies hardware development, eases user interface development, etc.
Thierry Spanjaard, CEO of Smart Insights declares: “the industry has been awaiting this for years! Now the NFC handsets are sufficiently widely distributed to become a base for a global application development. NFC technology brings many possibilities that remain insufficiently explored for the time being.”
This Smart Insights Report includes sections about each NFC market beyond payment: retail, loyalty, marketing, consumer services, enterprise services, industrial services, transportation, healthcare, gaming, government ID, automotive, smart cities. The report includes a qualitative analysis, and quantitative forecasts for each market segment.
The Smart Insights Report “NFC applications beyond payment to boost adoption” is available at http://www.smartinsights.net/Smart-Insights-Reports.
Smart Insights Reports, along with Smart Insights Weekly and Smart Insights Market Trends, are published by Intelling, a consultancy headquartered in Marseille, France. Intelling is a consultancy with two expertise majors: marketing and strategy for secure transactions, smart cards, telecoms, payment, and convergence, as well as market intelligence, for all industry fields. Intelling is the publisher of Smart Insights Reports, that address secure transactions and smart card markets, providing an extensive qualitative and quantitative analysis.
CNRFID (Centre National de reference RFID - French National RFID Center) was created by the French Ministry of Economy, Finance and Employment to help in the development of RFID (Radio Frequency Identification) technology and to increase its usage in order to help both “RFID solutions suppliers” (creators, material manufacturers, integrators, legal advisers etc.) and “RFID users” (retailing, aeronautics and electronic business, SME, small businesses, associations etc.). It aims at encouraging networking, solutions deployment and partnerships between providers, users, research laboratories and institutions, and to support them in their different needs and interests.