Philadelphia, PA (PRWEB) February 19, 2014
LeadiD, the first neutral, privacy-friendly, trusted arbiter of lead transactions, is pleased to announce that it has been named Most Innovative Company for the second year in a row by the 2014 LeadsCouncil LEADER Awards program. LeadsCouncil is the leading independent industry organization focused on online lead generation, and the LEADER awards showcase technologies and services that provide exceptional customer value. The awards are given out for insurance, education, and mortgage verticals and for sellers and service providers across industries.
"We are once again humbled by the recognition from LeadsCouncil and our peers for our groundbreaking standard for trusted transactions," said Ross Shanken, founder and CEO of LeadiD. "Lead generators, aggregators, buyers, and third party technology providers alike are seeing the added value that authentication brings to the lead ecosystem. Eliminating low quality leads before they get into the pipeline ultimately saves marketing dollars that no one in our industry can afford to waste. We are committed to continuing to work together with leaders in this industry to build a healthier, more successful lead ecosystem.”
LeadiD embeds trust into every lead transaction – providing a holistic, alternative solution for data transparency that, until this point, has been difficult to achieve. The company’s technology platform derives and synthesizes data that is useful to both lead sellers and buyers. The company’s Universal LeadiD marks the unique lead event, and is implemented across multiple verticals. Over 350 firms are actively engaged with LeadiD, confirming market demand for a trusted platform and unified willingness to align with LeadiD as the singular neutral standard. LeadsCouncil members embracing and driving LeadiD as the standard include: AcademixDirect, All Web Leads, Bills.com, Datamark, Precise Leads, The Lead Company, LeadQual, Lead 5 Media, DMI Partners, XL Marketing Corp, Tightrope Interactive, CUnet, Sparkroom, Revi Media, Urban Science, and many more.
"LeadiD’s selection as Most Innovative Company for a second year in a row is an acknowledgement of the importance of upholding ethical best practices and advocating for transparency between buyers and sellers,” said Michael Ferree, director, LeadsCouncil. “LeadiD provides LeadCouncil members a technology platform that deepens the partnership between buyers and sellers, one of the major reasons LeadsCouncil has endorsed the LeadiD standard.”
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. LeadiD’s presence at the source of a lead event has also positioned the company to add a TCPA solution and a Fraud Risk solution to its product line that addresses recent TCPA regulation changes. For more information, visit LeadiD.com or @LeadiD on Twitter.
As the largest independent industry organization focused on online lead generation, LeadsCouncil was created to promote best practices for online lead generation and customer acquisition, develop industry-specific research, and foster education and networking in the lead generation industry. Its members are comprised of consumer-facing organizations that buy leads, lead sellers and lead technology companies.