Dallas, Texas (PRWEB) February 19, 2014
SignalMind today announces a critical new email marketing enhancement to its leading Customer Loyalty Program module for designing and delivering mobile-optimized email campaigns directly to business customers. Users of their cloud-based SignalMind Platform can now rapidly design and deliver email rewards to targeted loyalty program members that encourage repeat business.
“Up to 94% of customers who are members of loyalty programs say they want to be contacted by the companies they follow,” said Jason English, CSO, SignalMind. “Their preferred engagement method is overwhelmingly email, compared to more intrusive methods such as SMS messages and push notifications. This is why we make it easy for businesses to send reward program emails that look great across multiple devices, while they maintain control over their own member data and campaign timing."
Mobile devices have moved to the forefront of email usage. According to a recent industry report (Litmus), 2014 is the year mobile devices became the preferred user environment for interacting with email, surpassing desktop and webmail clients combined with more than 51% of total opens.
New email features of the SignalMind Platform include:
- An email layout tool featuring just the appropriate content layout widgets for creating mobile-optimized emails
- Powerful yet simple design controls for creating call-to-action buttons, backgrounds and styling
- Loyalty Member list management for filtering email recipients and configuring delivery
- Lightweight signup process - no scanners, specific hardware or printed cards required to enroll customers and enable program emails
“Unlike many loyalty services and social marketing aggregators on the market, we do not use the client’s member lists to grow our own brand’s user base, nor do we make any direct contact with end customers,” said Elena English, CEO and co-Founder of SignalMind. “Agency and business clients reach out to members on their own schedules, without worrying about their data being repurposed for any other promotions.”
The email marketing feature, currently in beta release, is now included with all SignalMind Loyalty Program module accounts at no additional cost. To accommodate larger member lists, a pre-paid fee comparable to leading email marketing services will apply in the future. For more information, follow us on Twitter at @signalmind, or read the latest blogs about email marketing and loyalty programs in the SignalMind community at http://signalmind.com/mix.