Using Information Literacy to Solve Problems: Zurkowski to Deliver Keynote at Association of Independent Information Professionals Conference

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Developing information literacy beyond a Google search is a key role that information professionals provide to their clients. A keynote at the AIIP annual conference in April 2014 will address this for participants from around the world.

The essence of information literacy is the ability to validate and manage information so that it can be used to solve problems effectively. But even as information literacy becomes more critical to problem solving and to the creation of wealth, what happens when Google enters the picture?

Paul Zurkowski believes that “a Google search is not information literacy,” and that independent information professionals (IIPs) are an important information literacy resource for government, non-profit, public, and business organizations. Along with some lively stories from the early days of the modern information industry, Zurkowski will describe a growing role for IIPs in developing information literacy. Slated for Apr. 2-6 in Baltimore, MD, the annual conference draws an international audience of information professionals who are also business owners.

According to AIIP President Jocelyn Sheppard, “Throughout his very distinguished career, Paul Zurkowksi has been an enthusiastic advocate for information entrepreneurship. We’re delighted that Paul will share ideas for how independent info pros can position themselves as information literacy advocates—and make money while doing it! We’re also very pleased that Paul will attend the entire conference, which will give conference goers ample opportunity to talk with him one-on-one.”

About Paul Zurkowski
A lawyer by profession, Paul Zurkowski founded and served as president of the Information Industry Association from 1969 until 1989. He remains engaged with the entrepreneurial and sociopolitical impact of information and digital content. In October 2013, Zurkowski delivered the first keynote address at the inaugural European Conference on Information Literacy in Istanbul, Turkey, where he also led a workshop on becoming an information entrepreneur.

About the AIIP Conference

AIIP's annual conference will be held from Apr. 2 to 6, 2014 at the Hyatt Regency Baltimore on the Inner Harbor, Baltimore, MD. The conference will include a variety of high-value learning opportunities for information professionals, including:

  •     Two days of dynamic speaker presentations.
  •     The Roger Summit Award lecture, featuring Lee Rainie of the Pew Research Center’s Internet & American Life project.
  •     Pre-conference workshops on Wed., Apr. 2.
  •     Free vendor training sessions on Apr. 3.
  •     Interactive roundtables and tips sessions.

For more information about the conference, contact Linda Stacy, conference chair, at conference(at)aiip(dot)org. To register for the conference, visit

About AIIP

The Association of Independent Information Professionals (AIIP, consists of more than 400 business owners from around the world whose firms provide research and consulting services across a wide variety of industries. Business research, competitive intelligence, market analysis, database development, training, and information management consulting are just a few of the areas in which AIIP members specialize. Some of the vertical industries AIIP members serve include scientific, medical, pharmaceutical, regulatory, information technology, education, financial services, manufacturing, nonprofits, and life sciences.

To serve its members, AIIP offers a Vendor Discount Program featuring more than 30 information industry partners and affiliates, hosts a members-only discussion forum, features cutting-edge articles and commentary in the Thought Center, provides a mentor program and other resources to info pros thinking about going independent, and publishes the quarterly "AIIP Connections."

For more information about AIIP, contact AIIP Headquarters, Baton Rouge, LA USA; +1 225.408.4400, email: office(at)aiip(dot)org.

Media Relations/Public Relations Contact: Jeff Mustard – cell: +1 954.801.8263; email: Jeff(at)TheBambooAgency(dot)com;

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