Even the smallest company needs a strong, recognizable brand, because companies of all sizes are competing online for consumer attention. A small company without a solid brand can get lost in the fray.
(PRWEB) February 21, 2014
"The business landscape may change, and marketing trends cycle and fluctuate," said Joseph Ferriolo, director of Wise. "But strong branding will always be a necessary component for success. Your brand is the face and firm handshake of your company."
Ferriolo said a recognizable brand is increasingly important as social media becomes a part of every-day advertising strategies for companies large and small.
"Even the smallest company needs a strong, recognizable brand," he said, "because companies of all sizes are competing online for consumer attention. A small company without a solid brand can get lost in the fray."
A strong brand is the voice of the company, he said, "and the internet is a big room, with millions of people yelling. If you don't have a voice, you simply can't compete."
To help clients strengthen their brands, Ferriolo said Wise is adding to the focus it already places on branding and marketing within its plans.
"Every Wise plan contains carefully crafted information on company branding and marketing strategies that are targeted at increasing brand awareness with consumers," he said. "But we are also offering a new pitch deck program and fully branded, completely customized PowerPoint presentations that can solidify your branding in the minds of potential investors."
In the end, your brand is your company, he said.
"Without a strong brand, there's no word-of-mouth advertising, and no one knows who congratulate when you succeed. At Wise, we're committed to helping you make sure everyone knows your good idea when they see it."
Wise Business Plans (http://www.wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.