The AlexiMAP® opens the door to multiple shapes and sizes presenting the brand owner with prime marketing opportunities.
(PRWEB UK) 21 February 2014
The Alexir Partnership will be launching the AlexiMAP® at the Packaging Innovations Show on 26-27 February at the NEC in Birmingham on their Innovation Centre stand J43. The AlexiMAP® is the result of a joint project between Alexir and Proseal and further endorses their working relationship. This new packaging format stems from numerous trials between the two companies and a genuine market need for MAP compliant lightweight carton board food trays.
The AlexiMAP® has many unique features and Alexir will have physical samples on its stand to show potential customers. Its most unique feature is its suitability for food contact whilst having the facility to print on the inside and outside of the tray, giving brand owners limitless opportunities to engage with the end-user. It can also be manufactured in many shapes and sizes to further promote its uniqueness on shelf. Furthermore, horizontal sealing flanges (not commonly seen on products of a similar nature) will reduce manual handling in packing compared to conventional board trays. Additional technical features and benefits will be released at the show.
Steve King, Technical Manager at the Alexir Partnership, says, “The AlexiMAP® is an exciting new packaging format to enter the food market, given its MAP compliancy and suitability for direct food contact with cost effective reverse print solutions. It also opens the door to multiple shapes and sizes presenting the brand owner with prime marketing opportunities”.
About the Alexir Partnership
The Alexir Partnership is the only company in the UK that can offer a complete ‘design to delivery’ service. The four arms of the business encompass brand design, packaging production, out-sourcing and co-manufacturing, ensuring its unique position in the packaging industry in the UK. For more information on The Alexir Partnership, please visit http://www.alexir.co.uk, email sales(at)alexir.co(dot)uk or call Claire Summersby on 01732 866681.