Leia Lingerie Announce Sales Surge For Smaller Cup Sizes

Online lingerie boutique Leia has revealed that last year saw a substantial increase in sales of bras with smaller cup sizes, compared to 2012; with sales up a total of 93% in 2013.

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B.Tempt'd lingerie

Ciao Bella bra and brief From b.tempt'd available at Leia Lingerie. RRP £30

The B.tempt’d lingerie collection has grown in popularity month-on-month since arriving at Leia in August 2013. Ciao Bella has proved to be the best-selling range from the brand, offering lace details and oversized sheer bows.

Desborough, Northamptonshire (PRWEB) February 19, 2014

Leia’s allows women to buy underwear, swimwear and sportswear online. They offer a number of underwear brands, such as Huit, Wacoal and http://www.leialingerie.com/lingerie/btemptd.aspx, which are available in smaller cups sizes. That’s along with names such as Freya, http://www.leialingerie.com/lingerie/fantasie.aspx, Elomi and Goddess, who cater for larger sizes up to a K cup.

The B.tempt’d lingerie collection has grown in popularity month-on-month since arriving at Leia in August 2013. Ciao Bella has proved to be the best-selling range from the brand, offering lace details and oversized sheer bows.

Meanwhile, avant garde lingerie brand Huit has become another success for Leia. This celebrity favourite is known for its combination of striking design and superior comfort. The latest collections launched on Leia last November (leading to a sales surge the following month) with the jacquard lace French Kiss style becoming the brand’s top seller.

Overall, black was the most requested colour amongst Leia’s smaller cup size buyers; while balcony and half cup bras were the most frequent styles chosen.

Nigel Addison from Leia Lingerie described how it was “really pleasing to see that the popularity of our smaller cup size brands such as B.tempt’d and Huit are rising. Through offering a selection of different smaller cup-sized lingerie brands that have their own personality and style, we find these really appeal to different customers of every age, taste and style. We always advise that, no matter the cup size, customers should go for a professional bra fitting at least every six months – just to check that they haven’t changed size.”

About Leia
Leia has over ninety years of lingerie design experience and aims to provide inspiring and affordable lingerie swimwear and sportswear, from an A to a K cup. Leia principally allow women to buy lingerie online via their retail website, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. The Leia range featuring a wide choice of brands, including Freya, Fantasie, Fauve, Elomi and Huit, with ranges available from a 28” to 48” back. To find out more about Leia, visit http://www.leialingerie.com.


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