Industry Leaders to Discuss 2014 Mobile User Acquisition Strategies at the Year’s First Mobile UA Fellowship Meeting

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Invite-only, quarterly event brings together 200+ marketing and user acquisition professionals during 2014 Game Developers Conference

The Mobile UA Fellowship Q1 2014 meeting takes place March 17

Last year we had over 450 people representing more than 250 companies attend the Mobile UA Fellowship events, but the 2014 event series kicks off with our largest event ever.

The Mobile UA Fellowship (MUAF), the industry's largest network of mobile UA leaders, announced today that its Q1 meeting will take place March 17, after opening day of the Game Developers Conference in San Francisco. Stephanie Shum of Facebook will be on hand to discuss how the company is helping mobile developers and businesses reach new customers, while a panel of speakers from Gree, Glu, Zynga, Wooga and Natural Motion will debate other pressing issues affecting mobile UA professionals.

Sponsors of the Q1 MUAF event include InMobi, the world’s largest independent mobile advertising network; Fiksu, developer of award-winning app marketing technologies; and GameGenetics, the Berlin-based aggregator and distributor of free mobile games; and adjust by adeven, one of the world’s most sophisticated mobile advertising analytics and tracking platforms.

“Last year we had over 450 people representing more than 250 companies attend the Mobile UA Fellowship events, but the 2014 event series kicks off with our largest event ever,” said Dave Westin, co-founder of the MUAF. “This event will be a special format, as special guest presenter Facebook will present prior to our normal panel. And we continue to be blessed with great market-leading sponsors who allow us to provide great content and discussions for free to our members.”

Said Mike Cohen, vice president and general manager of InMobi’s performance advertising business: “There are so many new innovations in the mobile advertising industry that it warrants a meaningful discussion amongst the leading minds in the industry. The Mobile UA Fellowship is a great platform for this, and we’re thrilled to be associated with this exclusive group.”

“The continued evolution of the mobile app ecosystem and the maturation of the players and tools involved raises a lot of important issues,” said Glenn Kiladis, VP, New Market & Media Solutions | Games Evangelist, Fiksu. "And we're glad there’s a forum like the Fellowship to do so."

Event Details


  •     Facebook – Stephanie Shum, Product Manager, Mobile App Ads
  •     Zynga – Yousuf Bhaijee, Senior Director of Growth
  •     GREE – Sho Masuda, Vice President, Marketing & UA
  •     Wooga – Eric Seufert, Head of Marketing
  •     Glu – Christian Limon, Vice President of Growth
  •     Natural Motion – Daniel Barnes, Head of UA & Monetization

Panel Topic: “What’s Trending in Mobile User Acquisition: Driving Mobile User Acquisition through Facebook”

Location: Jillian’s Billiard Club; 175 4th Street, San Francisco, CA

Date: March 17, 2014


  •     Open Bar and Networking: 6:00pm – 7:00pm
  •     Facebook's Overview of their 2014 Mobile Strategy: 7:00pm - 7:30pm
  •     Panel Discussion: 7:30pm – 8:15pm
  •     Dinner: 7:30pm – 9:00pm
  •     Open Bar and Networking: 9:00pm - 10:00pm


To register for the event or join the fellowship, visit

Join the LinkedIn Group:

Join the Mobile UA Fellowship group on LinkedIn at

About Mobile UA Fellowship
The Mobile UA Fellowship is the largest network of mobile UA leaders in the industry. It is a not-for-profit think tank aimed at exploring the latest trends in marketing, advertising and distribution for mobile applications. Founded in 2013, the fellowship aims to bring together the top decision makers at mobile application companies to foster strategic, forward-thinking discussions at its events and meetups. Membership and registration are free but restricted to non-vendor, senior level executives within the field. For more information, visit

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