The athletes at this year’s Winter Games didn’t show up to Sochi carrying the type of gear one might see at any old ski resort in America.
(PRWEB) February 18, 2014
The athletes at this year’s Winter Games didn’t show up to Sochi carrying the type of gear one might see at any old ski resort in America. As some of the greatest athletes in the world, it stands to reason that they would also be carrying some the best and most modern technology the world has to offer.
Some companies that are not strictly in the business of sports are using the Winter Olympics as an opportunity to test out new technologies. Testing these technologies at the Olympics can help gain publicity for the company, while also leading to applications outside of sports. For instance, BMW worked with the US bobsled team to create a new bobsled that is sleeker, more narrow, and has a carbon fiber frame. Bobsled is a sport where the slightest advantage could make a difference in the results, and the US team is hopeful that the new sled design will be enough to give them an advantage over the competition.
According to Mr. Hope this kind of partnership illustrates how the Sochi Olympics and technological innovation are a perfect fit.
“The Olympics is all about achieving more than we thought possible, which makes it a perfect showcase for technology,” said entrepreneur Jason Hope of Scottsdale. “The athletes go in looking to break records by going faster or higher than anyone has ever gone before, and in many ways, the goal for the technological innovators going into the Olympics is to help them do that by building better technology than ever before.”
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