New Feature in the Mindmatrix Marketing Automation Platform Closes the Loop Between Sales and Marketing

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Big Data Driven Marketing and Sales Solutions from Mindmatrix

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We know that one-on-one, personalized communication is the key to customer engagement.

Mindmatrix, a market leader of marketing automation and sales enablement software, announced today an updated feature in their revenue growth platform that allows corporate offices to apply insights from all data points to create customized and data driven marketing solutions for their customers. This feature further cements the company’s focus on creating a closed loop marketing and sales approach.

Typically companies set up marketing plans that drive leads into their marketing department via multiple data points; web, ticketing, POS, merchandising sale, email marketing, etc. If there isn’t a streamlined collection and application of all of this data it can be useless for large companies. Mindmatrix created a solution that takes all of that data and shows the organization how prospects have interacted at those touch points, allowing smart marketing decisions to be made.

“We know that one-on-one, personalized communication is the key to customer engagement. We kept that in mind as we thought about feature updates to the platform. The ability our solution has to assist our customers in smart marketing and sales strategies by applying actual data from prospect behavior is one that we are very proud of,” said Harbinder Khera, CEO and Founder of Mindmatrix.

Furthermore, this additional feature serves to empower sales teams to create relevant marketing materials that are personalized for their target markets, doing away with broad and generic marketing that doesn't produce results. The marketing and sales managers are now capable of driving more revenue from more qualified leads.

In the last twenty years the amount of data points in which a business owner can collect information about their customers has more than doubled. If a company isn't armed with the right marketing automation and sales enablement platform, they are going to lose out on sales to the company that is. By creating a platform that allows companies to unleash powerful analytics and apply them to their every day marketing strategy, Mindmatrix has provided an invaluable tool.

About Mindmatrix
Mindmatrix's award winning software is changing the way companies sell product and services. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, marketing automation, sales enablement and channel marketing automation functionality. Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline mediums. Using Mindmatrix, sales and marketing teams are able to spend less but sell more. Mindmatrix is a Pittsburgh, PA based company with over 800 customers spanning various industries. To find out more or to schedule a demo, visit us at

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