Winnipeg, MB (PRWEB) February 28, 2014
Canadian activewear apparel label, MPG - Mondetta Performance Gear, has launched its 2014 Spring 'My Performance, My Lifestyle' Collection that continues to convey the brand's original philosophy of continually melding fashion forward designs with technical, performance-enhancing fabrications and detailing. Each season presents an opportunity for MPG designers to find ever more creative methods of uniting the seemingly opposite worlds of sport and fashion in perfect harmony with the result being a complete line of garments that transcend the gym or yoga studio to be worn dressed up in casual environs, especially important to individuals unwilling to sacrifice style for comfort.
The men's collection, unlike previous seasons that have skewed more heavily towards performance, has been imbued with stylistic colour treatments and textures. The colour palette has been updated with both an energetic, intense blue and a fashion forward maritime blue, while grounding tones remain perennial standbys of charcoal, black and graphite — and newly expanded to include activity-specific capsules of Run/Active, Golf/Tennis and Lifestyle.
The women's collection has been divided in to activity-specific capsules including RUN/ACTIVE, DANCE/LIFESTYLE, YOGA, GOLF/TENNIS AND COMMUTER, which have allowed the design team to refine their approach to the line as a whole. The expanded capsules also provided an exciting opportunity for MPG to make forays into previously new segments lending the line an altogether adventurous spirit.
As has been the case every season since the brand's inception, the Spring 2014 campaign features 'models' who are athletes and dancers, admired for their unyielding dedication and discipline in their chosen fields. The images/videos created using the MPG Messengers dramatically illustrate the ability of the garments to function in both active and casual settings. The individuals in this season's campaign, the MPG Messengers, are as follows:
Marcus Elliot, MD – Founder and Director, P3 Sports Science Institute
Valerie Solomon and Erica Willick – Editor in Chief and CEO, GORGO Women's Fitness Magazine
Brittany Trubridge - Yoga Instructor and Creator of B.Tru Yoga
Steve Isaacs – Cycling Blogger, SweetRideUSA.com
Leah O'Connor – Corps de Ballet, Pacific Northwest Ballet
The images and video were shot by Seattle-based Marc von Borstel, who has garnered extensive experience shooting our Messengers, and Sam Graydon, who the company is working with for the first time. The editorial materials capture the diverse individuals both in their natural active settings to capture their performance side but also in a high-glam studio environ to illustrate the Messengers' and the apparel's innate fashion forward elements.