Packaged Facts Announces New Report, “The Kids Food and Beverage Market in the U.S., 7th Edition”

“The Kids Food and Beverage Market in the U.S., 7th Edition,” a new report from Packaged Facts, examines this broad and complex industry that spans numerous categories and product segments.

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Packaged Facts has based its market size on seven food and beverage categories in which marketers have a strong tendency to target kids.

Rockville, MD (PRWEB) February 20, 2014

“The Kids Food and Beverage Market in the U.S., 7th Edition,” a new report from Packaged Facts, examines this broad and complex industry that spans numerous categories and product segments.

Packaged Facts qualifies a food as being for kids when it has a taste kids love; nutrition kids need; or entertainment kids crave. Taste alone is not sufficient to quality a product as being for kids. The product must meet at least one other criterion—nutrition or entertainment. This is accomplished through product formulation, packaging, and marketing. Ideally the product possesses all three of these characteristics.

Kids’ foods are merchandised throughout the retail and foodservice landscapes. Retail venues include club stores, convenience stores, dollar stores, drug stores, health/natural foods stores, mass merchandisers, mainstream supermarkets, and specialty stores that carry a limited assortment of a unique mix of foods and beverages (i.e., Trader Joe’s, Fox & Obel, etc.), as well as the Internet. Though kids’ food and beverages are sold through nontraditional retail venues and foodservice channels, this report excludes these outlets when quantifying the market size.

Packaged Facts has based its market size on seven food and beverage categories in which marketers have a strong tendency to target kids. These categories include dairy products, snacks, frozen food, beverages, cereal, shelf-stable meals, and produce. Packaged Fact provides both quantitative and qualitative analysis of kids’ food and beverage based on both public and syndicated data sources.

Primary data sources include:

  •     IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more.
  •     U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales.
  •     U.S. Bureau of Economic analysis annual estimates for consumer spending on food.
  •     Major food and beverage company and retailer annual reports.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. The consumer demographics analysis was developed using data from primary data are Simmons National Consumer Surveys Spring 2013 from Experian Marketing Services. The report also draws on a proprietary Packaged Facts national online consumer survey conducted in February/March of 2013.

For more information on “The Kids Food and Beverage Market in the U.S., 7th Edition,” please visit http://www.MarketResearch.com or http://www.packagedfacts.com/redirect.asp?progid=86000&productid=7937804.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.

Please visit Packaged Facts on LinkedIn for more culinary, food packaging, food retailing and foodservice insights: http://www.linkedin.com/company/417888. Follow us also on Twitter, and Google+.


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