B2R and the Born to Run Coach Collaborate On New Shoes

The new Trail Performance, Raja Trainer, and Gavilan Moccasin greatly expand the B2R product line.

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Trail Shoe Casual Moccasin Shoe Gym Trainer Shoe

B2R's new product lines in their respective colors.

B2R claims to “reject the idea that a shoe should be designed to change your foot’s function.”

Alpharetta, Georgia (PRWEB) February 19, 2014

The revolutionary footwear company B2R formally announced today the expansion of their shoe line with the addition of three new models. All three of the new models feature the distinctive split-toe design that their Road Performance shoe boasted in early 2012. It is a continuation of the philosophy that the foot is already perfect. B2R claims to “reject the idea that a shoe should be designed to change your foot’s function.” Each of the new models were built to allow the foot to work and perform naturally by separating the big toe, allowing it to articulate, and by providing balance and power.

Co-founder and Born to Run coach Eric Orton had the following to say about the new models: “The Trail Performance is multi-purpose to run long or short trails, build strength, power, and endurance naturally. The Raja Trainer was created for the gym, practice field, or for strength runs and drills. Lastly the Gavilan Moccasin is a performance shoe disguised as a trendsetting casual shoe.”

The product descriptions of each new line as listed on http://www.born2run.com are listed below:

Trail Performance, $119.99: The perfect light-weight trail shoe for short to medium distances on most terrain. Great as a protective shoe in all but the most demanding environments. It’s the perfect training shoe for beginning performance runners looking to improve foot strength and natural running abilities. A natural complement to build strength and form while using more protective shoes for longer endurance runs in extreme terrain. Regardless of your running experience, this shoe provides a multi-use platform that anyone can benefit from.
Aggressive lug design for superior traction that still maintains a smooth ride and ground feel
Zero-drop (the difference in mid-sole/outsole height between the heel and the forefoot is approximately 0 mm)
Low profile 17mm stack height
Removable 2mm insole for customized comfort
8.4 ounces for men’s shoe size 9

Raja Trainer, $94.99: The ultimate light-weight flexible shoe for situations when barefoot is not an option. Perfect in fitness clubs, group classes, or gym environments where footwear is required. Stable platform with superior traction on hard workout surfaces to engage the ground with authority. Great for barefoot training drills and run form/technique on the practice field without losing any of the barefoot benefits.
Protective training shoe for the barefoot purist
Zero-drop (the difference in mid-sole/outsole height between the heel and the forefoot is approximately 0 mm)
Low profile 8mm stack height
Removable 2mm insole for customized comfort
5.7 ounces for men’s shoe size 9

Gavilan Moccasin, $124.99: Make a statement wherever you go. Pair them with jeans for a night out on the town, slip on a pair of socks for casual Friday, or enjoy a cool and crisp day on the trail. The Gavilan’s Clarino synthetic suede upper gives a fashionable look and comfortable fit while still building foot strength. Great way for barefoot purist to gain a sole without losing their soul.
Same great functionality of the Raja Trainer with a comfortable, casual appearance
Zero-drop (the difference in mid-sole/outsole height between the heel and the forefoot is approximately 0 mm)
Low profile 8mm stack height
Removable 2mm insole for customized comfort
6.45 ounces for men’s shoe size 9

To learn more about the new models, please contact: B2R customer service at customerservice(at)born2run(dot)com or visit http://www.born2run.com.

About B2R
The B2R movement began when Eric Swartz, an Ironman triathlete, runner, and entrepreneur from Atlanta Georgia read Chris McDougall’s book Born to Run. After suffering multiple running injuries, Swartz reached out to the Born to Run coach Eric Orton. Together the two developed a training system that implemented shoes, strength training, run programs, and nutrition. This B2R system is dedicated to the proposition that with the proper run training and footwear, everyone can boost their performance and experience the joy of running. B2R was founded in 2009, and is based in Alpharetta, Georgia. For more information, please visit http://www.born2run.com.


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