Would You Book a City Break to Europe Without Knowing Where You Were Going?

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New London-based travel start-up Mystery Break launches and aims to add a little more excitement to travelling.

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Mystery Break - who knows where you could end up?

...we hope that Mystery Breaks encourage our customers to have their own adventures and explore destinations using their senses rather than simply following in other people’s footsteps or dubious travel reviews.

New London-based travel start-up Mystery Break has just launched and its got a bit of a surprise in store for would-be travellers – they won’t find out where they're going until the day before they travel. It definitely adds a bit more excitement to travelling, but could these great value city breaks also be the answer to the painstaking task of booking a perfect weekend away?

Mystery Breaks have been designed to be the easiest and fastest way to escape London for a short break in Europe. The Mystery Break website lets customers book a custom short break in under 5 minutes. The first step is to select the theme of the trip from either cultural, romantic, beach or party. Next customers select when they want to travel (down to a minimum time window of 4 hours) and their airport preferences. Once they've booked, Mystery Break will go and develop a custom package based on the customer's preferences. The surprise comes the day before they travel when they'll firstly receive a text message to tell them where they're off to, followed by an email with the itinerary and travel details.

Mystery Break boasts over 50 of the coolest destinations in Europe and they even lets customers exclude a few so that they don’t travel to somewhere they've recently been. Mystery Break also offers Gift Vouchers that make a doubly surprising gift for the more adventurous (or perhaps those loved ones that need a bit more excitement in their lives?).

Co-founder James Bowman says, “There are hundreds of great destinations in Europe only a short flight away from London." "A lot of people that simply want a good-value weekend away and will have a great time at any of these fantastic destinations – and hopefully they'll save a bit of money too." "More importantly, Mystery Breaks are designed to encourage travellers to have their own adventures and explore destinations using their senses rather than simply following in other people’s footsteps or dubious travel reviews."

The success of Mystery Break is likely to be determined by word-of-mouth and social media advertising. Co-founder Barbara Robles says, “The aim is to create absolutely fantastic and surprising packages so that customers tell everyone about it and make sure they keep coming back." "Mystery Breaks are also ATOL protected and have further financial protection for a degree of ‘risk-less recklessness’.”

If you’re the type of traveller that just wants to escape London for a few days, or even if you’re a group that can’t agree on a destination, then perhaps a Mystery Break could be just the ticket?

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James Bowman
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