Phoenix, Ariz. (PRWEB) February 19, 2014
National Football League’s (NFL) Super Bowl XLVIII champion Seattle Seahawks, Major League Soccer’s (MLS) Seattle Sounders FC and Skyview Networks announce today a new multi-year partnership for inventory management systems. Skyview, an integrated play-by-play broadcast specialist, will provide its AdView Inventory Management software and Live Read Service to the franchises’ traffic department. The system will streamline advertiser contract fulfillment, managing both teams’ inventory in the same system. Skyview’s Live Read Service will also serve to track all live mentions in the broadcast, bringing them into the billing process, which is especially important for sponsor mentions dominant in the MLS broadcast format.
AdView Inventory Management provides the franchises many tools to better manage radio broadcast inventory, including real-time access to logs from anywhere an internet connection is available. The system also provides detailed scheduled reports and affidavits of performance for advertiser clearance, greatly reducing the workload of the billing process.
Skyview’s Live Read Service will serve to capture and catalogue the Seahawks and Sounders FC on-air advertiser mentions, debuting the system for the first time in MLS. With this system, the franchises have full access to a personalized web database of time stamped air checks that are fully searchable by client name, feature name or date range. These air checks can be played, downloaded and exported, allowing the franchise to bill live reads through the affidavit and invoicing process.
“We are proud to enter into the Pacific Northwest with these very exciting franchises; we congratulate the Seahawks on their success and look forward to collaborating with them in future seasons,” said Matt Stys, Vice President of Business Development for Skyview Networks. “For Sounders FC, they will benefit from our live read service, which is a natural fit with the MLS broadcast format of in-broadcast advertiser mentions. We look forward to building a long relationship as we continue to partner on play-by-play broadcast solutions.”
Seahawks Radio can be found on 710 ESPN Seattle and KIRO Radio 97.3 FM and features Steve Raible and NFL Hall of Fame quarterback Warren Moon. The Sounders FC begin the 2014 MLS season on March 8, 2014. The broadcast features Ross Fletcher and Kasey Keller on flagship station KIRO Radio 97.3 FM.
About Seattle Seahawks
The Seattle Seahawks joined the National Football League (NFL) in 1976 as an expansion team. Seattle is the only team to have played in both the American Football Conference (AFC) and National Football Conference (NFC) Championship Games. The Seahawks won their first title by defeating the Denver Broncos 43-8 in Super Bowl XLVIII. The team plays at CenturyLink Field in downtown Seattle and is owned by local businessman, investor, and philanthropist Paul Allen.
For more information, visit Seahawks.com
About Seattle Sounders FC
Seattle Sounders FC is a professional soccer club based in Seattle and competes in Major League Soccer (MLS), the top professional soccer league in the United States and Canada. Sounders FC was established in November 2007 as a MLS expansion team, making it the 15th team in the league. Fans chose the Sounders name through an online poll in 2008, making the Seattle Sounders FC the third Seattle soccer team to share the moniker.
The team is owned by movie producer Joe Roth, former head of Disney and Fox Studios, local entrepreneur Adrian Hanauer, comedian Drew Carey and businessman, investor, and philanthropist Paul Allen.
For more information, visit SoundersFC.com.
About Skyview Networks
Skyview Networks currently provides the broadcast services for over 60 professional and over 50 collegiate sports organizations and produces and delivers Arizona News Radio and California Headline News. Founded in 1995, Skyview is based in Scottsdale, Arizona and focuses on providing broadcast network solutions to professional and collegiate sports and syndicated radio. Skyview’s services include satellite distribution, full network automation, affiliate relations, inventory management systems and advertising solutions for radio, television, print, signage and web.
For more information, visit SkyviewNetworks.com.