Redwood City, CA (PRWEB) February 19, 2014
StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced record-setting 75% growth for its marketing cloud solutions and 100% growth for its Marketing Services in 2013, as well as a first-of-its-kind SaaS initiative that will fully deliver on the promise of the cloud. StrongView's unique solutions approach enabled it to add BMW, Extra Space Storage, Hammacher Schlemmer and other marquee brands to its client roster, while also driving significant new business with existing clients like Walmart, zulily and The Motley Fool.
“Empowered and connected consumers are forcing marketers to evolve their approach for engaging audiences, and ‘customer context’ will increasingly be at the heart of a marketer’s engagement strategy,” said Bill Wagner, CEO of StrongView. “For enterprise-level marketers to develop context for their audience, they need a tool that combines broad and deep cross-channel data with high-performance automation that scales to accommodate high-volume individual interactions. These are NOT capabilities found in most of the leading marketing platforms – and it will be highly disruptive for them to get there. The vision of contextual marketing at scale has been front-and-center in our minds for the last several years, and we’ve been actively preparing for this transition.”
In a year that included a highly successful rebrand from StrongMail to StrongView, the company continued to drive product innovation through the launch of Message Studio 8.0 with InteractionStore, the industry's first customer insight and analytics solution supporting unlimited cross-channel interaction data. By leveraging the inherent elasticity and utility-based pricing of commercial cloud solutions, StrongView was the first to remove the barriers to storing unlimited, historical, cross-channel interaction data, empowering marketers with deeper insights for understanding and responding to the current state of each customer.
INTRODUCING ELASTIC SAAS
StrongView today also announced a new next-generation SaaS initiative called “Elastic SaaS,” which will be the first SaaS-based marketing platform to fully leverage the potential of cloud-based computing for digital marketing.
“Today’s leading SaaS platforms fail to deliver on two of the most fundamental values of cloud computing: elasticity and utility-based pricing,” said Jeremy Sterns, CTO of StrongView. “Today’s ‘cloud’ providers are simply offering multi-tenant software hosted on a finite set of servers shared by a handful of businesses. These solutions rely on a risky assumption that customers sharing a system won’t all tax it at the same time. In today’s world where customer engagement is a mission-critical need, these risks are too great for leading brands.”
By leveraging the inherent elasticity and utility-based pricing models of commercial clouds like Rackspace and Amazon AWS, StrongView’s marketing platform will elastically provision and retire servers from a virtually unlimited pool of cloud-based resources in response to the demands driven from each client’s marketing campaigns. This is particularly relevant to enterprises that experience spikes in activity with their marketing campaigns and that also need cost-effective access to virtually unlimited system resources for finite periods of time.
Elastic SaaS is a central enabler to StrongView’s vision of Present Tense Marketing. Marketers need unlimited cross-channel interaction data to develop contextually relevant marketing needed to effectively engage consumers. To deliver the communications that live up to consumers’ heightened expectations, marketers must access, analyze and act-on highly contextual and individualized consumer interaction data in real-time, which drives an increasingly unpredictable demand for system resources. Elastic SaaS overcomes the challenges that this new reality poses for multi-tenant SaaS solutions. StrongView’s new Elastic SaaS platform will be made available in summer 2014.
INDUSTRY RECOGNITION AND CORPORATE MOMENTUM
The company's launch of Present-Tense Marketing and overall vision for contextual marketing have not only been instrumental in winning new business, they have also led to the industry's foremost champion of contextual marketing, former Forrester Research analyst Rob Brosnan, joining the company as senior vice president of strategy. Forrester Research also featured StrongView in its December 2013 report, "The Rise of Customer Life-Cycle Marketing Systems," which identifies 12 software vendors best positioned to deliver on Forrester's vision for a centralized technology hub for managing successful customer interactions.
The year 2013 also saw record growth for StrongView's Marketing Services, which grew by more than 100 percent and received accolades from a recent client survey where 77 percent of respondents reported the services as being better than the competition.
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.