ISM Manufactures All-Star Board of Advisors

Share Article

Nashville-Based Digital Agency Stages to Transform the Industrial Marketing Landscape

Industrial Strength Marketing Logo

Industrial Strength Marketing (ISM) announced four new members to its board of advisors: marketing automation and digital media pioneers Mitch Free, Founder of, Marcus Whitney, Co-Founder of Moontoast, Jon Shearer, Executive Director of Internet Development at and Jerry Bostelman, Founding Partner at Vaco. Board members will advise ISM Founder and CEO James Soto and his team as they work to help industrial marketers deliver engaging, useful and actionable experiences wherever buyers live online.

This board announcement is the culmination of a record year for ISM. In 2013, ISM’s B2B marketing and technology event Murmuration was named a ‘Best in Tech’ event. ISM and James Soto continue to receive accolades including ‘Best Places to Work’, ‘Healthiest Employer’ and ‘CMO of the Year’ honoree nods.

“I am humbled by the passion our board members have for ISM and their belief in our mission to make marketing the strength of industry,” said Soto. “Our board members are uniquely qualified to help us push the boundaries of what creative thinking, marketing communications and technology can do to help industrial marketers reach their potential. Clearly, with such a strong lineup of innovators in our bullpen, we’re well staged to challenge the industrial marketing status quo. We certainly have some exciting things coming down the pipeline.”

ISM’s All-Stars include:

  •     Mitch Free – Founder of, the world’s largest online global custom part manufacturing marketplace. Mitch is a contributor to Forbes and CNBC’s CEO Small Business Council where he shares his expertise on the industrial buying process and marketing automation. Mitch brings years of experience in entrepreneurship, advanced manufacturing and global sourcing.
  •     Marcus Whitney – Co-founder of Moontoast, an innovative social media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. Prior to Moontoast, Mr. Whitney served as a partner and director of technology at leading email marketing automation provider Emma.
  •     Jon Shearer – Executive Director of and team-building mentor for Nashville-based businesses. Jon is a right-brain/left-brain creative business technologist with 18 years of experience in the tech industry. He is passionate about developing strengths-based collaborative teams to create remarkable user experiences that positively impact lives.
  •     Jerry Bostelman – Founding Partner at Vaco, a North American accounting, financial, IT and technology workforce solutions organization. Jerry has received many awards, including the 2007 Ernst and Young's Entrepreneur of the Year award for the Southeast region. Jerry led Vaco to become an organization generating over $180 million dollars in annual revenue.

“Our industrial base is filled with inspiring and innovative companies creating and competitively producing world class products,” said Free. “ISM helps these companies tell their stories and be discovered by the world. It’s an important mission and I’m proud to be a strategic advisor to ISM.”

“ISM has identified a major opportunity in bringing world class digital marketing strategy and execution to the industrial vertical,” said Whitney. “Their expertise in this capacity is unmatched, and I'm very excited about working with the team to help them continue to lead the market.”

For more information on ISM’s board members or to learn more about ISM’s services, visit

About ISM
Since 2003, ISM has transformed industrials and B2Bs from traditional marketers to digital marketing powerhouses. ISM helps position companies as thought leaders, innovators and workforce developers by integrating award-winning creative, web development and strategic communications into actionable, measurable plans. As an advocate of transparency, ISM provides detailed analytics and performance reports to help clients make informed decisions about marketing ROI. For many, ISM is a turnkey agency. For others, it’s a partner that executes monthly campaigns. For its employees, ISM is one of Nashville’s “Best Places to Work,” a believer in a family-first environment and a champion for American manufacturing. Our body of work ranges from co-producing Mfg Day to helping industry icons like Motion Industries, ThomasNet, Baldor and Wearwell transition from traditional to technology marketing. For more information, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rafael Encarnacion
Follow us on
Visit website