PharmaKinnex Launches LIVE Rep, a Proprietary Pharmaceutical Marketing Program

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LIVE Rep is a proprietary program that combines the efficiency of traditional pharmaceutical teledetailing with the high-tech appeal of edetailing. Physicians spend an average of 10 minutes on a LIVE Rep engagement and retain important efficacy and safety messages for longer periods.

LIVE Rep is unique in that it combines the best features of traditional pharmaceutical teledetailing and edetailing.

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PharmaKinnex, a leading provider of pharmaceutical multichannel marketing programs, has announced the launch of LIVE Rep, a proprietary physician engagement program. Live interactive virtually enhanced (LIVE) Rep is a web-based platform that connects physicians to a call-center and/or field-based pharmaceutical sales representative. The interaction is conducted via a secure digital platform. Physicians engage in a one-on-one product discussion focused on the pharmaceutical client’s unique branded materials.

“LIVE Rep is unique in that it combines the best features of traditional pharmaceutical teledetailing and edetailing. This eTeledetailing program provides a very robust live interaction with healthcare providers,” stated Michael White, founder and CEO of PharmaKinnex. “We are very excited about the return on investment LIVE Rep will provide for our pharmaceutical clients. Physicians are spending an average of 10 minutes on LIVE Rep engagements and our post call surveys reveal a high level of satisfaction. The surveys also show that physicians retain a medication’s key efficacy and safety messages for a longer period of time compared to other message deliver vehicles. In essence, think of LIVE Rep as a digital contract sales organization (D-CSO.)”

The interactive nature of the LIVE Rep platform significantly increases physician attention and message retention. On average, the duration of a LIVE Rep session is 10 minutes. Additionally, message recall is considerably longer than recall of messages delivered by field-based pharmaceutical representatives.

Like pharmaceutical teledetailing and edetailing programs, LIVE Rep can be used to support vacant territories and white spaces, or improve message frequency to important physicians. Other features of the Live Rep platform include post-call marketing and customer satisfaction surveys, opt-in forms, and real time online dashboards for instant feedback to pharmaceutical marketers.

To learn more about the PharmaKinnex LIVE Rep platform, please call (732)-387-5042.

About PharmaKinnex

Founded by Michael White in 2004, PharmaKinnex is a privately owned pharmaceutical multi-channel marketing company. PharmaKinnex is known for custom pharmaceutical teledetailing programs powered by its New Jersey based, state-of-the-art call center and enhanced by other communication channels, such as fax, email and direct mail. PharmaKinnex is dedicated to extending the reach and frequency of pharmaceutical brand messages with the most efficient and effective platforms available. Now, with the launch of LIVE Rep, PharmaKinnex is taking telemarketing to the next level by combining it with the high-tech advantages of edetailing. By advancing as new technologies become available, PharmaKinnex strives to always deliver the best return on investment possible to its pharmaceutical multi-channel marketing clients.

To learn more about PharmaKinnex, please visit or call (732) 387-5042.

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Michael White
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since: 10/2010
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