Boston, MA (PRWEB) February 21, 2014
Adelphic, creators of a breakthrough mobile demand-side platform and audience solution for agencies and brands, has appointed Emily Del Greco as Vice President of Sales. Emily will report to Michael Collins, Adelphic’s CEO, and will be based in New York City.
Emily joins Adelphic from Google, where she was Head of Trading Desk sales for Doubleclick Bid Manager, Google’s DSP formerly known as Invite Media. In this role, Emily led a sales team to grow Google’s DSP business across the Big 6 Agency Trading Desks.
Emily’s most recent role at Google was Head of Global Audience Sales Strategy, where she drove global strategy and commercialization for the audience buying suite with a focus on consumer privacy and advertiser transparency and control.
“Emily is a proven leader in the programmatic media market,” said Collins. “Her contributions to our sales efforts and strategic direction will help ensure the continuation of Adelphic’s tremendous momentum.”
Added Del Greco: "To me, Adelphic sits at the absolute nexus of everything that is transformational about advertising today: programmatic, user identity and mobile. The opportunity to get involved at the ground level was simply too enticing to pass up. I look forward to helping Adelphic continue their exponential revenue growth."
Adelphic Inc. is a leading mobile demand-side platform and audience solution for agencies and brands. Adelphic’s powerful Predictive Data PlatformTM and intelligent AudienceCubeTM deliver unparalleled results for agencies and brands. Founded in 2010, Adelphic is funded by Matrix Partners and Google Ventures.
To learn more about Adelphic and its plans to shape the future of mobile advertising, please visit http://www.adelphic.com or @AdelphicMobile.