We believe that the recent increase of customers certainly comes down to the Industry growing and becoming more popular but also down to our reputation of being safe, straightforward and honest to deal with.
Douglas, Isle of Man (PRWEB UK) 20 February 2014
MarketsWorld has announced a 150% increase in new accounts being opened in 2014 compared to the same period in 2013. This up-shift underlines not only the industry growing exponentially but the belief that the core values of MarketsWorld are instrumental in attracting new clients.
Bruce McLean, PR Manager, goes on to explain. “MarketsWorld was licensed and regulated by the GSC, Isle of Man back in 2011; after which we commenced trading. We have managed growth since this period and have stuck to our core values of offering award winning payouts, exceptional customer service and market leading cashout times throughout. We believe that the recent increase of customers certainly comes down to the industry growing and becoming more popular but also down to our reputation of being safe, straightforward and honest to deal with in a sector that has unfortunately been blighted by grey operators.”
Already recognized as an elite trading platform, having its own custom built bespoke software platform, being licensed and regulated in the British Isles since 2011, and recognized as one of the handful of honest and fair dealing binary options companies globally, MarketsWorld is poised to continue to dominate the industry in 2014.
“MarketsWorld are proud to stand out from the crowd and operate in a different manner. In an industry made up of white label products, we own our software platform and can specifically develop this to better cater for our customer’s needs. Some examples why MarketsWorld is winning respect is that we do not phone or hassle our customers to deposit or trade, nor do we use underhanded tactics like placing spreads on successful traders as too many in the industry do, and we never restrict a customers withdrawals. We simply allow our clients access to our 100% free and unlimited demo account and as and when they have issues or questions they can contact one our Agents 24/7 and immediately get a response. Couple this with what we believe to be the strongest, customer protective regulation which can only be found in the British Isles as opposed to Cyprus or worse, and we can see already that this approach has led to our impeccable reputation which is attractive to both experienced and new binary options traders. Our customers and our solid reputation are our greatest assets and we are investing for the long term so we never go down the underhanded route as this is bad business in the long term. Our customers do all our marketing for us which is really a pat on the back for a job well done which we appreciate. And that's why we give back to existing customers with our Loyalty Rewards programme. We remain totally focused on providing the best customer experience for regulated binary options trading.”
MarketsWorld has already introduced another method of depositing and withdrawing through Wire Transfers and the Neteller e-wallet in January and with several platform developments due, 2014 will continue in the same vein as 2013 of building on a solid foundation.
However there are challenges which McLean readily points out. “Another major difference between MarketsWorld and our competitors is the marketing. As we own our software, we invest heavily into our core asset and therefore leave our marketing and advertising to grow organically over time, obviously our white label competitors need to market and advertise more to stand out from the crowd to entice new customers; however, we feel the long-term approach of being different, ensuring the customer always comes first will prove right. The main challenge for us in 2014 is ensuring effective deployment of our platform upgrades and our high levels of customer service are maintained. So far to date we are meeting that challenge however we ensure not to be complacent and to consistently deliver.”
So what of long-term plans, where will MarketsWorld aim to be in 12-18 months time? McLean: “We anticipate all our major platform developments will be complete in 2014 however work will continue to enhance and grow our platform software. MarketsWorld is relentless in the pursuit of being the number one provider of Binary Options and we feel that we are on track to deliver this within the coming 12 months. The work never stops as improvements can always be found.”