Phoenix, Arizona (PRWEB) February 21, 2014
Modern Flames, architects of the original linear electric fireplace, is an innovator in today’s modern electric fireplace industry. Their award winning model, the Ambiance CLX, was selected and is featured on the elaborate set for the NBC 2014 Winter Olympics in Sochi Russia.
Modern Flames’ award winning Ambiance model AL100CLX, 100 inch Electric Fireplace was chosen for NBC’s Primetime Olympics set. The face of the fireplace, originally a smooth, shiny black, needed to be customized to deter the reflection cast by camera lighting. The vibrant orange, naturalistic flame, which comes standard in the model, was kept the same and uses unique, energy efficient LED technology to give it a very realistic pattern that brings a warm and welcoming feeling to NBC’s set. The designer stated they were very happy with the way the fireplace fit onto the set and the imaging it helped bring.
With the Sochi Olympics bringing in millions of television viewers to NBC each day, it was important to Modern Flames to feature their leading electric fireplace in today’s modern industry. Society is looking for ways to be cost effective, safe, customizable, and still get the realistic appearance of fire; that is what Modern Flames bases their engineering and design on. “We are very proud to be able to feature the Modern Flames product in such a high profile setting,” stated Kris Richardson, Operations Manager for Modern Flames.
To learn more about Modern Flames and their electric fireplaces, visit http://www.modernflames.com or call (877) 246-9353.
About Modern Flames
Modern Flames is known as the innovative leader in modern, contemporary electric fireplace design and technology for residential and commercial settings. The company pioneered the introduction of the contemporary linear electric fireplace throughout North America in 2008. The look has since become a very popular application for architects, designers, builders and homeowners because of the extremely realistic flame appearance paired with the ease of installation and overall cost compared to a gas or wood fireplace. For more information on Modern Flames, visit http://www.modernflames.com.