Frog Street Celebrates 25 Years of Creating Rich Classroom Resources

Share Article

Texas educational publisher grew out of a garage to become a national leader in early childhood education.

'Research shows that the brain is 90 percent wired by the age of five.' - Ron Chase, CEO of Frog Street

Staying up late after a full day at school, five Texas Kindergarten teachers used a black-and-white printing press to create storybooks filled with clever rhymes and crafty illustrations to help their students learn to read.

From those humble beginnings in Crandall, Texas twenty-five years ago, Frog Street has grown into a national leader in developing educational curriculum and classroom resources designed to ignite early childhood minds across the nation. Now a multimillion-dollar business based in Grapevine, Frog Street proudly celebrates its 25th anniversary as it rapidly expands across the nation.

“Even after 25 years of developing curriculum and working closely with countless educators and children, there is still nothing more thrilling than seeing the look on a child’s face when they begin to understand the reading process and experience the joy of learning,” said Sharon Burnett, Frog Street founder and an early childhood educator for more than 20 years. “Educators were hungry for materials that the children could really relate to. We filled a gap in the industry and continue to strive to do that today.”

The teachers, Burnett, Amy Noble, Debra Wood, Linda Reed and Sheryl Jaggers —developed materials that taught literacy concepts through entertaining books accompanied by music, rhymes and pictures. “We saw our students light up with excitement when they would see the characters in the story, and then make the connection that letters make words and words tell a story,” said founder Amy Noble.

In 2006, Ron Chase joined the company as CEO with the desire to impact the future of young children by providing educators with quality materials. Under his leadership, Frog Street completed the development of Frog Street Pre-K, now widely considered the best pre-kindergarten curriculum in the country. In 2011, the Company competed in the Texas pre-kindergarten curriculum adoption and captured a 47% market share while competing against most of the major national publishers. The Frog Street Pre-K curriculum is currently being used in nearly 10,000 classrooms nationwide and is one of the only educational publishers focused exclusively on early childhood.

Last month, President Barack Obama signed a federal spending bill to boost early childhood education to a record $8.6 billion, placing this initiative at the forefront of the nation’s education priorities.

“An investment in early childhood education has lifelong returns,” said Chase. “Research shows that the brain is 90 percent wired by the age of five, and at Frog Street, we understand the tremendous opportunity there is to impact children’s social, emotional and academic health with what we do.”

Frog Street is ensuring their dedication to the early childhood market by investing in the development of the Frog Street Toddler Program, designed for children 18 months to 3 years of age that will launch in March of this year.

“We are proud to have a heritage of providing purposeful resources that children embrace, and the milestones we’ve accomplished as a business and for the industry-at-large,” said Chase. “Looking toward the future, Frog Street will remain committed to developing early childhood resources that positively impact the social, emotional and cognitive well-being of children, and help teachers bring joy to the classroom. We are excited for another 25 years of great success.”

About Frog Street Press

Frog Street Press is a privately-held company based in Grapevine, Texas that provides educational curriculum for the early childhood market. Since 1990, Frog Street Press has been on a mission to positively impact the future of young children through igniting their academic, social and emotional growth. Frog Street Press curriculum is the cornerstone of the education for approximately 150,000 children across the United States. For more information, visit the company website at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kim Vance
Follow us on