A key factor in choosing NEWSCYCLE Content was also the solutions digital capabilities. - Harald H. Rise, CEO and group director/EVP Harstad Tidende Gruppen and Polaris Media Nordvestlandet
St. Paul, MN (PRWEB) February 19, 2014
NEWSCYCLE Solutions (“NEWSCYCLE”) has signed an agreement with Polaris Media to deliver NEWSCYCLE Content to Harstad Tidende Gruppen and also a renewed and expanded co-operation with Polaris Media Nordvestlandet. Harstad Tidende Gruppen is covering communities in Nordland and Troms, and Polaris Media Nordvestlandet has a strong market position in the northwestern districts of Norway. The contract includes an option for NEWSCYCLE Digital to be added at a later date.
Harstad Tidende Gruppen is replacing a home-grown system with NEWSCYCLE Content— delivering a proven, modern multichannel publishing platform to support the company’s digital strategies. For both Polaris Media Nordvestlandet and Harstad Tidende Gruppen, NEWSCYCLE Content will be used in addition to existing NEWSCYCLE Advertising software to help create and deliver content to any print or digital channel from a centralized database. The system also supports their current digital content preparation and distribution.
“Shifts in the media industry and the marketplace were the main drivers for exploring more efficient editorial systems that take advantage of layout driven production and geometries,” said Harald H. Rise, CEO and group director/EVP, Harstad Tidende Gruppen and Polaris Media Nordvestlandet. “A key factor in choosing NEWSCYCLE Content was also the solutions digital capabilities. After considerable research, we determined that NEWSCYCLE’s capabilities and experience are best suited for our mediahouses' publishing needs.”
With NEWSCYCLE Content, both news groups receive a system that supports layout-driven production strategies, and establishes a database of content resources for enterprise-wide use. Content is created and delivered in a collaborative and flexible environment, and published to a broad variety of channels—bringing print and digital together for streamlined processes and workflows.
“NEWSCYCLE is proud to have added another important group, Harstad Tidende Gruppen, to our long list of Scandinavian customers. Especially Harstad because they work in a very advanced fashion with news from their big region north of the Polar Circle,” said Anders Christiansen, general manager for NEWSCYCLE EMEA. “This comes as an extension to our long lasting partnership with another group, Polaris Media Nordvestlandet, both part of one of Norway’s largest media groups, Polaris Media.”
About NEWSCYCLE Solutions
NEWSCYCLE Solutions, which was formed by the combination of DTI, SAXOTECH and Atex, Inc., delivers a broad range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. NEWSCYCLE Solutions is a trusted technology partner serving more than 500 media companies in more than 30 countries on 5 continents. The company is headquartered in St. Paul, MN and has US offices in Florida, Massachusetts and Utah; with international offices in Canada, Denmark, Germany, Norway, Sweden, and the United Kingdom. For more information, go to: http://www.newscyclesolutions.com.