Staying Relevant in the Digital Age: Social Media Strategies for Associations

Six easy steps to plan, create and measure social media activities in new e-book from WebLink International.

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'Social media is often seen as a threat to associations, but it can actually be a great opportunity,' Muller said. 'It is important for member-based organizations to develop a strategy for social media to stay relevant in 2014.'

Indianapolis (PRWEB) February 20, 2014

Whether on LinkedIn or Twitter, Pinterest or Instagram, people with similar interests have more opportunities than ever to connect in the 21st century. Now, member-based organizations must be proactive about establishing a sound social media strategy that will increase engagement and improve retention.

“Six Steps to Creating a Social Media Strategy for Increased Sales and Member Retention” by DJ Muller, president and founder of WebLink International, is a practical guide that outlines the crucial stages that will make an association’s social media strategy generate new sales and keep current members satisfied.

Easy to navigate and filled with valuable advice backed by solid statistical research, the e-book teaches how to:

  •     Set social media goals
  •     Make a social media plan
  •     Create quality content
  •     Follow through with the plan
  •     Monitor online behavior
  •     Measure ROI

With more than 20 years’ experience in the technology industry, Muller has keen insights on the challenges facing chambers and associations as they navigate audience engagement in today’s fast-paced online culture.

“Social media is often seen as a threat to associations, but it can actually be a great opportunity,” Muller said. “It is important for member-based organizations to develop a strategy for social media to stay relevant to their prospective and current members in 2014.”

To receive a free copy of the e-book, visit: http://info.weblinkinternational.com/social-media-ebook-pr.

About WebLink International
Founded in 1996, WebLink International is the provider of WebLink Connect, the insightful, innovative and easy-to-use association management software. Backed by dedicated customer support and unparalleled industry expertise, WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. WebLink International is headquartered in Indianapolis, Indiana. For the latest, follow @WebLink on Twitter, follow WebLink International on LinkedIn or visit weblinkinternational.com.

About DJ Muller
DJ Muller is president of WebLink International, a position he has held since the company's incorporation in 1996. Muller attended St. Cloud State University in St. Cloud, Minn., majoring in business administration. Muller is a frequent speaker at national, association and technology conferences, chambers of commerce and guest lecturer at colleges and universities.


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