Alexandria, VA (PRWEB) February 21, 2014
Top browser tool bar and add-on developers, BestToolBars are continuing to make great strides in their research to what makes plug in users tick with the results of their latest study which examined the most efficient revenue driving features in cashback plug ins. The report results published this week are entitled, “Top 5 Revenue Driving Cash Back Plugin Features” and attempt to untangle the often complex area of how to monetize cashback plugins.
Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “There are a lot of complicated and advanced features that can be used in conjunction with cashback plug ins but often, the ones that are worth the most are the ones that are simple and it’s important that these tried and tested functions are not overlooked. The results of our investigations were conclusive and the developer who focuses on his user experience will have more success and create more revenue than one who cares only about having a high-tech plugin.”
BestToolBars considers last click notification to be the single feature most likely to drive revenue. This is important for the cashback company who will often be competing with other plug ins on the user machine which can result in the code being replaced at the last minute. With last click notification, when the user arrives at the merchant’s site, the extension monitors which domain the user gets redirected to from the merchant’s site. If it finds a 3rd party affiliate link in the redirection chain it shows a notification warning the user that cashback may have been lost, prompting them to click on the slider once again to enable the relevant affiliate link thus ensuring revenue is not lost.
A just in time notification was the second important feature for eking our as much revenue as possible from the plug in. This means that the user is only alerted when they are on an affiliate merchant page, minimizing disturbance. This encourages users to keep using the plugin by not intruding or causing annoyance.
Cross browser compatibility was in third place. This means developing a plugin that will work on all of the main browsers rather than just one. Maximizing users in this way is an easy way to promote revenue increases.
The penultimate revenue driving feature was found to be price comparison which works behind the scenes as the cashback plugin user is shopping to constantly search for better deals and offers.
Stability was the fifth and final revenue driving function with platform and regular testing recommend to ensure the plug in works seamlessly with no performance issues such as crashing which may cause the user to uninstall the plugin.
To find out more about Besttoolbars and to read the report in full visit: http://besttoolbars.net/articles/top_5_revenue_driving_cashback_plugin_features/
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.