Spending on email marketing continues to grow at a rapid pace in Europe, and we have seen increasing international demand for innovative solutions like Movable Ink.
New York, NY (PRWEB) February 20, 2014
Movable Ink, the leading provider of Agile Email Marketing technology, announced today that it has opened an office in London. The opening of this first international office will further accelerate Movable Ink’s growth in the UK and throughout Europe.
According to Econsultancy, the UK market for email marketing platforms and services was worth an estimated £495 million by the end of 2013, and has been growing at 13 percent year-over-year*.
“Spending on email marketing continues to grow at a rapid pace in Europe, and we have seen increasing international demand for innovative solutions like Movable Ink,” said Vivek Sharma, co-founder and chief executive officer of Movable Ink. “The new office in London establishes a base for us in Europe for us to sell to and service European marketing leaders.”
The expansion follows strong performance in 2013, when the company tripled its employee headcount and acquired the London-based technology company, Mailrox, and the digital product and design studio, Eastmedia.
Movable Ink’s technology enables marketers to personalize and adapt content in real-time after an email has been sent, based on a recipient's time, location, device and social context at the moment of open.
The new office, located at Gilmoora House, 57-61 Mortimer St, London, W1W 8HS, will focus on sales and client services and will be headed by Matthew Potter, vice president of UK and EMEA for Movable Ink.
About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time when a marketer hits the "Send" button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient's time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Venture Capital, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit http://www.movableink.com and http://www.pinterest.com/movableink.