Diamond Heaven Discovers What Makes The Eternity Ring A Timeless Classic

Jewellery Quarter business Diamond Heaven is addressing the number of couples favouring eternity rings over traditional engagement and wedding bands with their collections of romantic prong set, channel set and diamond full, eternity collections.

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Our expertly crafted eternity rings are prong or channel set, which ensures longevity and peace of mind.

Birmingham, West Midlands (PRWEB UK) 21 February 2014

The eternity ring is traditionally worn on the ring finger, as it is thought to contain the ‘vena amoris’ – a vein that leads straight to the heart. With the earliest eternity rings dating back as far as ancient Egyptian times, it's no wonder timeless. Hollywood icons Audrey Hepburn and Marilyn Monroe both favoured the eternity band in place of the traditional engagement and wedding ring.

Hiten Shah, Managing Director at Diamond Heaven said: "Hello Magazine has reported that the Duchess Of Cambridge wore her wedding band, engagement ring and eternity ring together on a recent visit to the Art Room Project. Perhaps this will see a change in jewellery trends for 2014.

“There are many reasons why people would choose to buy an eternity ring. Usually it's to honour a special occasion, such as the birth of a child or a special wedding anniversary.

"Others simply buy them as a token to re-proclaim their love to their significant other; it's a very romantic gesture."

Eternity rings come in two varieties; full and half, meaning that the gems (usually diamonds) are either set to form a circle partway round the band or all the way round.

"There's a significant link between the eternity ring and the wedding ring. They both represent commitment. The eternity ring almost 'cements' that love as an everlasting one- which is probably why so many people are choosing it as an alternative to traditional engagement and wedding rings.

"Regardless of the stones used in your eternity ring, the setting type should be carefully considered as this secures the stones to the ring. Our expertly crafted eternity rings are prong or channel set, which ensures longevity and peace of mind, knowing that your precious stones won't be lost," Mr Shah concluded.

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About Diamond Heaven
Diamond Heaven is an established jewellers, based in Birmingham’s Jewellery Quarter. The company is one of the few UK jewellers that produce specialised diamond jewellery, including engagement rings and wedding rings, on-site from its purpose-built workshop.


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