Palo Alto, CA (PRWEB) February 21, 2014
Regalix, a digital marketing company announced the release of its 2014 Video Marketing and Advertising: Trends and Tactics Report. The survey demonstrated that although marketers use video marketing for a variety of goals, some objectives are prioritized more than the others:
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Vikas Sharan, CEO, Regalix “Video marketing has grown rapidly in the past few years and 2014 will experience a dramatic upsurge. With video being a great visual tool coupled with new technologies and practices will definitely help companies and brand in a positive way.”
Regalix surveyed some of the top marketing executives and professionals to understand the current trends in video marketing and measurement, designed to help B2B marketers enhance the effectiveness of video marketing.
The top findings of the report include:
78% of marketers engage in video marketing
94% marketers believe that video marketing is an effective sales and marketing tactic
84% of marketers reported an increasing demand for videos and other visually rich marketing material
77% marketers claimed that their customers prefer visually rich marketing material over static/text-based material
50% marketers allocate 10 to 25% of their creative budget towards video marketing
83% marketers use video marketing for branding or to increase awareness around their brand
94% marketers use tactics to enhance discoverability and shareability of their videos
Findings of the report include usage and adoption rates of video marketing by B2B companies, an analysis on the current challenges plaguing effective deployment of video marketing in organizations along with actionable tips on using different types of video to advance buyers/prospects along the purchase cycle.
Video Marketing Usage
The survey demonstrated that B2B marketers are now embracing video marketing in a big way:
Metrics and Measurement
The survey demonstrated that the leading metrics for measurement of video marketing performance correlated directly with the objectives set for the exercise
Video Marketing and the Buying Cycle
The most popular video types used by B2B marketers in their marketing mix were found to be Corporate videos (77%), Product demos (71%) and webinars (69%). However, the effectiveness and usage of video types differs from one stage of the buyer’s purchase cycle to the other:
The survey was conducted by Regalix Inc, and respondents included CMOs and mid-level marketing professionals from leading B2B companies.
The Video Marketing and Advertising: Tactics, Measurement and Trends 2014 was compiled using the survey results and covers the latest video marketing trends, tactics, metrics and challenges faced by B2B marketers in today’s dynamic market environment.
To download the complete report, please visit http://goo.gl/bWeRBJ
Read more about video marketing at http://www.siliconvalleyvoices.com/
Regalix is an award-winning Global Innovation company that leverages technology and marketing to help companies grow. They create successful ventures with clients through co-innovation and idea-driven frameworks, that inspire companies to think differently. Founded in 1998, Regalix is based in Palo Alto. For over a decade, we have provided complete marketing services – Social, Mobile, Content, Multi-channel Campaigns, Technology Development, and Analytics – to companies such as CA Technologies, Citi, Apple, eBay, Cisco, VMWare, NetApp, Cypress, LSI, Keynote, and MetricStream.